VANCOUVER, Wash.–(COMMERCIAL WIRE)–ZoomInfo (NASDAQ: ZI), a global leader in modern marketing software, data and intelligence, announced that it now provides insights into the technology solutions used by more than 30 million businesses, enabling customers to target their marketing campaigns. Sales and Marketing.
Companies can use this technology data to investigate whether a potential buyer uses competing or complementary products and to understand the technical maturity of an account. ZoomInfo’s expanded technology dataset now tracks more than 300 million matches between companies and the various technologies, platforms, and programming languages they use, arming sales, marketing, and recruiting teams with an incredibly detailed web of prospecting information. on your most suitable accounts. ZoomInfo can identify technologies in more than 200 technology categories, including a company’s Customer Relationship Management (CRM) software, Enterprise Resource Planning (ERP) software, and Applicant Tracking System (ATS).
“Knowing what technologies their prospects are using before they even pick up the phone gives marketers a tremendous advantage,” said Kirti Patel, senior director of engineering at ZoomInfo. “With the headwinds of today’s economy, sales teams are looking for every opportunity to increase efficiency, and having access to a potential customer’s technology stack can transform their go-to-market engine.”
ZoomInfo’s tech pipeline accurately profiles a company’s tech stack by analyzing data from more than 20 types of sources, including proprietary websites, job postings, and customer testimonials. This newly enhanced pipeline now tracks the use of over 30,000 technologies. Customers also gain visibility into where companies use each technology in their business, such as when a company uses a specific eCommerce solution on their checkout page or uses a chatbot solution on their home page.
In addition, technology companies can leverage ZoomInfo’s technographic data to identify their competitors’ customers, allowing sales teams to make their case for displacement and win back business. Companies that partner or integrate with other companies can also analyze technology data to guide their partnership strategies.
After identifying best-fit targets, users can improve sales productivity and earn rates through personalized messaging, all within RevOS, ZoomInfo’s modern revenue operating system.
Customers using ZoomInfo’s SalesOS and MarketingOS products can search for leads based on the technologies they use and receive alerts when companies of interest add or remove specific technologies from their technology stack. ZoomInfo’s automated sales and marketing tools also allow users to take immediate action on those insights, for example launching an email outreach sequence or account-based marketing campaign tailored to the specific needs of those prospects. When looking to fill positions, TalentOS users can filter and identify candidates based on their experience with specific technologies that the hiring company already uses.
In addition, OperationsOS users can leverage the ZoomInfo technology data block to create “look-alike” models, enabling sales operations teams to discover their most likely buyers, based on the prospect’s level of business complexity as determined by the prospect. indicated by the other technological solutions they currently use.
Through significant improvements to its algorithms and machine learning processes, ZoomInfo now constantly seeks and updates data about the technologies individual businesses use, often on a daily basis. Nearly 90 percent of active tech-business pairings on the ZoomInfo platform have been updated in the last three months.
“The breadth of ZoomInfo data puts us in a position to be able to track prospects that we can really work with, because they typically have specific technologies that they work with that we need to be able to take advantage of,” said Mike Perrone, Chief Revenue Officer at Prodoscore, a employee productivity software company.
To learn more about ZoomInfo’s technology-enhanced data, visit zoominfo.com/data.
ZoomInfo (NASDAQ: ZI) is a leader in modern marketing software, data and intelligence for more than 30,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, enables business-to-business sales, marketing, operations, and recruiting professionals to hit their numbers by combining best-in-class technology with the company’s unmatched data coverage, accuracy, and depth. and contact information. With built-in integrations across workflows and technology stacks, including leading CRM, sales engagement, marketing automation, and talent management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its clients. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notification program, the company is a registered data broker in the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. To learn more about ZoomInfo’s market-leading software, data and intelligence, and how it helps sales, marketing, operations and recruiting professionals, visit www.zoominfo.com.