Visit Central Florida appoints representative in Canada, based in Toronto

Polk County (Florida) Tourism and Sports Marketing Division, known as Visit Central Floridahas announced a new strategy to be closer to the Canadian travel trade and media with a new representative based in toronto, IN Juanita Ariza of TM Americas.

“Canada is FloridaThe largest international source market in . Being closer to the travel trade is important, especially in the post-pandemic era, when travelers seek experiences that are closer to nature,” he said. kris keprios, Senior Sales Manager for the Polk County Sports and Tourism Marketing Division.” “As our inventory of attractions and accommodations grows, with more resorts, hotels, vacation homes and RV Resorts, having a presence in the Canadian market is essential.”

The fourth largest county in Floridalocated between orlando Y tampahome to unique attractions like Legoland Florida Resort, Peppa Pig Theme Park, Safari Wilderness, Westgate River Ranch Resort & Rodeo, Bok Tower Gardens, Bonnet Springs Park (with the new Florida Children’s Museum), the world’s largest one-site collection of frank lloyd wright architectureWinter Haven Chain Of Lakes, Florida Air Museum, Sun N Fun Aerospace Expo and many more.

Winter Haven, Lakeland, Davenport, Lake Wales and Bartow are Polk County’s most recognizable cities and home to limitless experiences for all types of travelers.

Sports are also popular in Polk County. From water sports on the region’s 55 lakes to spring major league baseball practices, more than 40 public golf courses with more than 630 holes, and soccer, football and baseball fields that host tournaments year-round. International events are also part of our annual agenda.

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For example, in October 2022, Winter Haven hosted the IWWF World Water Ski Show; Teams and individuals from around the world traveled to the Water Ski Capital of the World to participate in this 3-day competition.

Meetings, conventions and events are also unique in Polk County, with 100,000 square feet of meeting space, 7,200 hotel rooms, more than 7,000 professionally managed vacation homes, two international airports within easy reach, close to all major Central
Florida attractions and unique places to host from executive events to conventions.

Juanita Ariza is associate vice president of business development for TM America with more than twelve years of experience in customer service and tourism marketing, developing brands and businesses for destinations, attractions and resorts in Brazil, Colombia and Mexico, and since 2019 he began coordinating specific projects in Canada .

“I am very excited about this new challenge. I want to continue to excellently promote this unique destination, full of activities, nature and fantastic options for Canadians interested in traveling at any time of the year,” said Ariza.

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