Virgin Pulse introduces enhanced technology to streamline health communications in the moments that matter

Smart outreach solution, VP Activate, drives consumer action and organizational results for health plans, health systems and employers

PROVIDENCE, RI, September 1, 2022 /PRNewswire/ — The United States faces increased health care challenges from pandemic-driven deferred care and cost increases to mental health crisis. To address these concerns and more, Virgin Pulse is launching VP Activate, an enhanced smart outreach solution that enables health plans, health systems and employers to connect with their populations in more agile and proactive ways. By introducing a single solution to identify and activate even the hardest-to-reach people, Virgin Pulse helps organizations increase the speed and accuracy of the support they provide, reducing costs and driving measurable health outcomes.

“This has been another challenging year for our clients with the continuing wave of public health priorities. The one constant is their need for clear, relevant and timely communication with their populations,” he said. Chris Michaelak, CEO of Virgin Pulse, the world’s leading digital health and wellness company. “We are accelerating the development and integration of key capabilities in our enhanced VP Activate solution to give customers a way to more effectively reach their patients and members through the right channel with the right message.”

VP Activate is a data-driven, multi-channel communications solution that identifies and reaches those with a risk or care gap, understanding how best to connect with key populations to drive action. Determines individual needs and barriers to closing gaps in care and other wellness activities, and uses a surround sound approach to drive successful outcomes across digital and offline channels.

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Certified by the Validation Institute to drive health savings and better health outcomes, VP Activate is powered by the industry’s most powerful activation engine, including data on lifestyle and social determinants of health from 275 million of people. This data, combined with predictive models, drives a 55% higher activation rate than reach based on customer-owned data alone. By increasing the speed of data processing and the frequency of updates, the AI-powered solution will report the right message and channel mix for target populations in near real-time. This update enables organizations to provide on-the-fly support while optimizing limited budgets.

VP Activate is designed to help organizations scale personalized outreach across many health and wellness initiatives, such as:

  • Medicare, Medicaid and commercial health plans – Health screenings, chronic condition management, health risk surveys, quality (HEDIS and STARS care gaps), member retention and experience, post-discharge or readmissions, healthy pregnancy
  • Systems of health – Patient acquisition and retention, health screenings, management of chronic conditions, health risk surveys, post-discharge or readmissions
  • PBM/Pharmacies – Medication compliance, first fill and refill reminders, 30-day to 90-day conversions, prior authorization notifications
  • employers – Open enrollment, vaccination reminders, preventive screenings, targeting hard-to-reach populations, incentive promotions, cultural participation

Building on the consumer activation solutions purchased from Welltok, additional enhancements to VP Activate include campaign tracking and daily performance reports to ensure campaigns are executed with the latest insights. Tighter integration of all eight channel types (eg, text, IVR, live support) leveraged in VP Activate improves campaign coordination for multiple lines of business or locations. For example, following an annual email change notification notice with a care management phone call, the member experience is improved and care gaps are closed at the same time. Campaigns can be designed and implemented in a matter of days.

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Learn how the nation’s largest health plans and health systems have helped shape VP Activate and see it in action by registering for an audience-specific 30-minute session at September 8th:

About Virgin Pulse
Virgin Pulse is the leading digital-first health and wellness company that enables organizations around the world to activate populations, improve health outcomes and reduce spend in an era of accelerating cost and complexity. Virgin Pulse Health Base of Operations®connects data, people and technology to deliver high-tech experiences with a human touch that engage and reward individual travel. Virgin Pulse impacts more than 100 million people in 190 countries by helping the Fortune 500, national health plans and many other organizations change lives and businesses forever. For more tips and information, connect with us atTwittereitherLinkedIn.

SOURCE Virgin Pulse

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