On October 22 and 23, the ultra trail will take place in Puerto Peñasco, Sonora, accompanied by a mini documentary to promote regional tourism.
Grupo Expansión and the government of the State of Sonora joined forces to convene the Great Desert Race, an ultra trail that will take place on October 22 and 23 in Puerto Peñasco, Sonora, as part of a strategy to diversify the country’s destinations through local attractions.
The sporting event will take place in the Gran Desierto de Altar, in Sonora, declared a World Heritage Site by UNESCO in 2013, and will be accompanied by a three-episode documentary miniseries starring athletes Pablo Gil and Sofía Berwig, who will address the history of the Tohono O’odham, inhabitants of the region. The chapters will be available on the Great Desert Race networks.
The organization of these attractions plays a fundamental role in the strategy of the Ministry of Tourism (Sectur) to publicize the natural and cultural attractions of more and more regions of the country, which seek to promote themselves through new formats that attract tourists. nationals. and foreigners.
“The most important thing with this type of event is to create new products, to further diversify tourist activity, which not only benefits the six seats, which were given before,” explains Miguel Torruco Marqués, head of the Sectur.
“92.5% of the total of the 41.1 million tourists who visited us were channeled through Cancun, Mexico City, Los Cabos, Puerto Vallarta, Guadalajara and Monterrey.”
Through the Great Desert Race, the state seeks to promote several of the region’s attractions, ranging from varied landscapes to contact with local communities.
“Our state, the second largest in the republic in size, has an immense desert of more than 715,000 hectares,” said Alfonso Durazo Montaño, governor of Sonora. “It combines the beauty of the desert with the coast of the Sea of Cortez, called the world’s aquarium for its great biodiversity.”
For Jorge Dibildox, general director of events at Grupo Expansión, the Great Desert Race has the potential to transform the way regional destinations are promoted. “It is an event that will make history in the organization of sporting events in Mexico,” he said.
The event will have four different modalities, which vary according to the abilities and interests of the runners.
-Ultra Trail 75K. It consists of 75 kilometers covered in two days, 50 kilometers the first and 25 kilometers the second, with a night camping on the beach by the sea.
– 50K desert race. It consists of 25 kilometers on day 1, and another 25 kilometers on day two, with a two-day modality with an overnight stay on the beach.
– 25K beach and desert race. 25 km one day race.
-Fun race on the beach. It consists of 10 kilometers and is done in one day.
The Sonora Mail