Vanderbilt Football | Vanderbilt announces deal with FirstBank

NASHVILLE, Tenn. Vanderbilt University and FirstBank have signed a 10-year football stadium naming rights and campus collaboration agreement, as announced Monday by Candice Lee, vice chancellor for athletics and university affairs and athletic director.

Vanderbilt Stadium will be recognized as FirstBank Stadium beginning with the 2022 Commodore football season. Through this agreement, FirstBank becomes the official bank of Vanderbilt Athletics and the Vanderbilt Alumni Association.

“I am excited about the opportunities this historic collaboration with FirstBank creates for Vanderbilt Athletics and our student-athletes,” said Lee. “As the landscape of collegiate athletics continues to change, we remain committed to our core mission. We will give student-athletes the tools to reach their full potential on and off the field and work to unite and inspire the city we call home. I look forward to seeing Nashville come together to support the Commodores at FirstBank Stadium for years to come.”

Vanderbilt will defend and honor the designation of Dudley Field, the original name of the place when it opened in 1922 as the first stadium in the South built exclusively for college football.

As Vanderbilt marks the 100th anniversary of Vanderbilt Stadium and Dudley Field this year, construction related to Vandy United will begin to transform the north and south end zones. From concerts and graduations to presidential addresses and football games, the stadium continues to be a place for the Vanderbilt community and the city of Nashville to gather and celebrate.

“Vanderbilt is an institution of Nashville, in, of and for the city,” said Chancellor Daniel Diermeier. “This agreement with FirstBank, and the possibilities it creates, forges a new kind of collaborative connection between our university, our community and our Commodore student-athletes, as we all, to use our university’s motto, ‘dare to grow ‘ and realize our shared interests. potential together.

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Headquartered in Nashville, FirstBank has 81 full-service bank branches in Tennessee, Kentucky, Alabama and Georgia and a national mortgage business with offices throughout the Southeast. The bank serves five major Tennessee metropolitan markets and has approximately $12.6 billion in total assets. FirstBank is a wholly owned subsidiary of FB Financial Corp. (NYSE: FBK).

“For more than a century, FirstBank has built its reputation on believing in the power and potential of our community,” said FirstBank Chairman and CEO Chris Holmes. “Partnering with Vanderbilt reinforces our shared commitment to the idea that world-class excellence can have local roots. We believe that FirstBank Stadium is more than a name. It represents an opportunity to strengthen this community and mentor the leaders who will shape an even brighter future.”

In addition to the football stadium naming rights, the relationship includes a full multimedia deal with Vanderbilt Athletics for all collegiate programs. FirstBank will also participate in Vanderbilt student and alumni engagement opportunities, including sponsorship of student internships and select alumni programs, such as the Owen Forward Graduate School of Management alumni engagement speaker series. Owen.

Additionally, FirstBank will have the opportunity to host on-campus workshops and offer financial products that support innovation and start-up activities at Vanderbilt.

Vanderbilt was assisted in the national search for a campus and naming rights partner by Independent Sports & Entertainment (ISE), a management, sales, consulting and marketing agency with offices in the US.

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