A prosperous hotel is something to be proud of. Getting a hotel to a place where it is profitable and successful requires a lot of work and careful consideration. Hotels impact the lives of guests in a way that few companies do. Hoteliers must take special care to ensure that their hotel experience leaves a positive impact on the guest.
The guest experience is fundamental to most elements related to the success of a hotel. A hotel may have a prime location and top-notch amenities, but if guests find staying at your hotel frustrating or disappointing, it will never prosper.
It’s hard to narrow down the key qualities of a successful hotel. We were able to decide on five categories that hoteliers need to pay special attention to if they want to be successful.
One – Location
Location, location, location! It is a phrase commonly used in real estate, but it also applies to hotels. When traveling, guests generally search for a specific area to stay. Investing in hotels near common tourist attractions is a smart business move.
However, what if your hotel is not near any major tourist magnets? You are not doomed, it just takes more innovative marketing. Each area has special qualities and attractions. If your hotel is in an area that is less frequented by travelers, you’ll want to promote its location on your website.
You must provide pictures and descriptions of local gems. Whether your area has great local restaurants, a unique arts scene, or incomparable overlooks, these seemingly small details can influence guests to choose your location.
Two – Reviews
In today’s internet-driven world, online reviews have a major impact on a hotel’s success. While traditional food and travel critics still exist, the Internet has made it possible for anyone to become an amateur critic with few qualifications.
The invention of online review platforms allows consumers to freely share honest feedback with each other. One or two negative reviews can be seen as a fluke, but a hotel that has consistent negative reviews will deter interested travelers.
As a hotelier, you want to avoid constant negative reviews. That’s why smart hoteliers constantly monitor their online reputation. When a hotel receives one or two negative reviews mentioning a particular problem or concern, it should be taken as a signal to fix the issue at hand.
Ignoring your online reviews is one of the most damaging actions you can take in the hospitality industry. From hotels to restaurants to bars, reviews are how travelers choose where to spend their money. Hotels that ensure that there are overwhelmingly positive reviews online will receive more business.
Three: Align with guest demographics
The more segmented a hotel’s brand and advertising is, the more bookings it will get. You can advertise as much as you want, but if it doesn’t reach the right audience, it’s a waste. That’s why it’s incredibly important for hoteliers to identify and target their typical guest demographic.
A hotel that is located on a popular spring break beach will have a very different typical demographic than a hotel that is attached to a business convention center. Therefore, hoteliers must rely on their demographic to attract the right people.
Part of doing this successfully means adjusting your online marketing to reach the right groups. Once that’s done, it’s important for your hotel to advertise special offers and features that are important to your demographic.
For example, a hotel that attracts a lot of families might offer reduced prices at a nearby amusement park for a limited time. In general, the more a hotel can tailor its offerings to its demographic, the stronger the business will become.
Four – Innovative On-Site Experiences
As mentioned above, the guest experience is critical to receiving the surge in bookings and rave reviews that every hotelier desires. Great examples of innovative hotels focused on the experience are those that belong to Disney.
Disney hotels in Florida offer unique experiences like exclusive ferry rides, character-themed rooms, and even on-site safari parks. Now, of course, not all hotels are budget Disney. However, hoteliers can take a lot of inspiration from this approach.
When a hotel offers innovative and fun on-site experiences, a guest can easily stay in the hotel all day and feel like they made great use of their day. Depending on demographics, a hotel may offer different experiences to cater to various groups.
For example, a hotel that sees a lot of young adults can build on that with their experiences. To exceed the expectations of young adults, hotels can offer on-site clubs and/or bars, theme nights, karaoke contests, package deals to nearby nightlife, adults-only pool hours and more.
The more a hotel can show its guests that it understands their wishes, the more business the hotel will earn.
Five – Hotel technology and online advertising
Technology, in general, is an integral piece of a successful hotel’s marketing strategy. Hotel technology covers a wide range of applications – from PMS for property functions to web-based booking engines, hoteliers have a robust set of software tools available today that help them manage their hotels more efficiently. and increase revenue.
When hoteliers use technology to streamline their operations, they’re not just optimizing the back end of the business. These technologies also positively affect the guest experience. The use of hotel technology, such as a property management system, makes the hotel check-in and check-out experience much more seamless for guests.
In addition, apps that connect to the cloud allow guests to check in remotely or access online maps of attractions around your property. The implementation of hotel technology is beneficial for hoteliers and their guests.
On the marketing and sales front, it’s not wise for hoteliers to overlook how effective targeted online ads can be. In today’s world, people are online all day, for work and pleasure. If hoteliers want to find new business, it’s smart to let technology do the heavy lifting.
Investing in technology for real estate operations and advertising will pay for itself tenfold in virtually no time.
These five qualities are a macro view of the key categories in which successful hotels excel. Every hotel is unique, so it is always important for hoteliers to make business decisions based on their hotel and customer base.
However, regardless of the details, the above qualities are factors that will positively affect any hotel business. Hopefully, you can find ways to implement what you’ve learned here to maximize your hotel’s revenue and draw more positive attention to your hotel.
Hotelogix Editorial Desk
Hotelogix’s team of researchers and writers are constantly innovating to share the latest trends in the travel and hospitality space. Do you have suggestions? Write to us at [email protected]