Anyone who knows me knows that my signature hairstyle is long, wild and wavy. And while I am grateful for locks that often earn me compliments, it takes a lot of effort to make them look healthy.
My coarse locks have often left me with a fair amount of frizz, and while I rarely use hot tools and indulge in a balayage once a year at most, my hair has gotten super dry lately (not to mention, loaded with split ends). So when I got the chance to try Coco & Eve’s Like a Virgin Hair Masque, which TikTokers can’t stop raving about, I was excited by the prospect of entering a whole new era of #hairgoals.
The colorful packaging will draw you in, but the mask is much more than just pretty packaging. Coco & Eve made the product vegan and cruelty-free with the goal of hydrating, moisturizing, and detangling dull, dry, frizzy hair with ingredients like shea and coconut butter, which also make hair smell incredible. Plus, the mascara is free of sulfates, phthalates, and parabens, if that matters to you.
how i tasted it
According to the instructions, you can wear the mask in three ways. Apply it to dry hair overnight or for about 20 minutes before getting in the shower and shampooing. But if you prefer the quicker fix, you can run it through damp hair for about half the time of an in-shower deep conditioner instead of a traditional conditioner. I chose the last option. After applying it, I combed the product through my hair to make sure it was evenly distributed, then set the timer on my phone for 10 minutes.
I wrapped my wet hair in a towel for about 15-20 minutes after the shower, and when I finally let my locks fall out, I felt like a kid on Christmas morning. Instead of facing a rat’s nest full of knots, I simply ran the brush through each side of my hair a couple of times and voila. My hair felt incredibly soft, with a healthy shine that didn’t look greasy in the least.
To finish, I styled my hair with the Revlon One-Step Blow Dryer Brush, adding a heat protectant spray and blow-drying cream to further protect and reduce flyaways. Once finished, my hair looked even more elegant and luminous. I couldn’t stop running my fingers through it.
While it’s a splurge at $39 a bottle, this mascara is a worthwhile investment for anyone struggling with dryness, including those with color-treated hair like me. And while I can’t promise you’ll see the same results as me, I can safely say that I’ve tried dozens of other remedies, and this is the only one that really worked for me.
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