The Red Bull F1 team has taken the world by storm, being widely praised and attracting an incredibly wide and diverse fan base. It’s no wonder why. The Austrian team has some of the most talented drivers in the world and has achieved great success with their help over the years.
However, it is not just the drivers that make the Red Bull F1 team what it is today, although their experience and skills are unquestionable. Max Verstappen brought victory at the Abu Dhabi Grand Prix to Red Bull Racing last year, but the talented 24-year-old didn’t do it all alone. More than 1,000 people who are part of the Red Bull F1 team contributed to this and many other racing achievements of this Austrian brand.
Understandably, many fans often overlook the contributions of the people behind racing teams, blinded by the fun parts of racing itself. We see the drivers and the pit stop crew, and that’s it. But the reality is that each race team has an entire infrastructure behind it that ensures success both on and off the track. The same goes for Red Bull.
If you’ve ever stopped to consider how the Austrian drinks company entered F1 and achieved glory over several years of hard work, you’ve come to the right place. Today, we reveal the most significant successful drivers of the Red Bull F1 team.
The Red Bull F1 team nurtures world-class drivers and young talent
Of course, as we mentioned, drivers are an important part of a racing team’s success. What’s the point of having the best ride and technology possible if you don’t have the right person to operate it? Just think of figures like Schumacher, Senna and Prost. Not everyone can reach such driving heights, regardless of car or technology.
Therefore, Red Bull invested a lot of time, energy and money in attracting and developing young talent. In fact, he built a junior team from the beginning for passionate youngsters between the ages of fourteen and twenty. This team brought together the most potential young drivers and helped them work to become the best racers when they mature. Sebastian Vettel, Daniel Ricciardo and Daniil Kyvat all came from this program.
Red Bull actually had great drivers from the start. Mark Webber was a veteran when he joined the team in 2007, and he and Sebastian Vettel formed an admirable duo that won many races over five years. Unfortunately, they did not enjoy a great relationship and quickly parted ways. But then again, Max Verstappen and Sergio Pérez are currently there to carry on Red Bull Racing’s winning tradition.
Long and well-established leadership is at the core of the Red Bull F1 team
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Another thing that drives the success of the Red Bull F1 team is exceptional leadership. Christian Horner, a former racing driver, has been at the top of the Red Bull F1 team as team principal since 2005. He contributes greatly to the success of the division’s races, guiding the entire team through all the ups and downs. and ensuring excellent results every time.
Red Bull wouldn’t have such a fluid F1 team without proper leadership, and Horner is there to manage all the members and develop strategies that work. Even with all the best drivers, cars, technology and all that, Red Bull wouldn’t have done as well if it hadn’t had the people coming up with the right ideas and strategies. Horner is first in line.
Red Bull F1 Team relies on Big Tech and attracts a wide and diverse audience
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Big tech brands are replacing tobacco labels in F1 sponsorship, which has brought many benefits to racing teams. Now racing teams can use technology to speed up internal processes and save money down the road. Getting results faster can often make a big difference between winning and losing races, and Red Bull understands this, which is why they partnered with Oracle.
Computer software company Oracle sponsors the Red Bull F1 team to tell its story through sport, but also offers many benefits in return. Red Bull Racing was able to use Oracle to build faster cars through its AI and machine learning technology. More importantly, Oracle helped Red Bull develop CRM and the fan platform, which attracted many fans and improved communication with them.
With sponsorship and technology from Oracle, Red Bull was able to create a clear profile of its fan base, personalize its services for greater satisfaction and better race results. As people invested more in Red Bull Racing, the team had more opportunities to grow. Without the need for expensive marketing strategies and paid media, the Red Bull F1 Team was able to focus on the things that matter most: engineering and racing. The results followed.