In recent years, NIL has dramatically changed the landscape of college football.
Athletes are now paid by name, image and likeness, and the state of Michigan has had a number of players benefit financially from this tool.
Just this year, Bailey O’Sullivan and Mick Assaf, founders of the licensing company YOKE, partnered with MSU soccer players to launch the first player-led collective in college sports.
The club directly supports the players and provides special access to fans. There are over 100 players supported by this club for whom over 500 fans have signed up, but the main players passing on information to their teammates are senior center Nick Samac, sixth-year offensive guard Matt Carrick and junior wide receiver Mosley red jersey shirt.
“Nick and I are like two of the guys that deliver the messages to the team about what’s going on, the steps and what we’re working to do with the fans. Matt Carrick too,” Mosley said.
Although there is also a financial incentive, there is another reason why Mosley said he took on this role at the club.
“It just gives the fans a chance to get closer to the players,” Mosley said. “Once you’re a Spartan, you’re a Spartan for life, so we just want the fans to feel appreciated because without them we wouldn’t have the great experience that we have playing at Michigan State, so we just want to give back. a little bit and then he too comes back and comes back for the team. The more we do for the community, we immediately take it back. It’s a full circle experience.”
Since the club is so young, some things are still being worked out, but some groundwork has been laid for the organization’s near future.
“They want to get a calendar so people can know what to expect and when to expect it, who will be speaking and where they can meet people,” Mosley said.
As for the club’s long-term goals, Mosley wants to bring in as many people as possible.
“The more people we have on board, the more people we can contact and that way there are more opportunities for the team,” Mosley said.
He would also like to see, eventually, all team members included in the deal so no one feels left out.
“Whether he’s the starting quarterback or a freshman, he keeps everyone on the team involved and included, which is good for team chemistry,” Mosley said.
The world of NIL is still very new to everyone, but this club has given Mosley the opportunity to learn a lot about this new landscape.
“There are a lot of opportunities here,” Mosley said. “First you have to take care of what you have to take care of on the field, that will open up opportunities for you. But once you do that, there’s an unlimited amount of opportunity here for you and your team… You can build your brand and a lot of it.”
Although this club is now specifically just for the football team, Mosley said he wouldn’t be surprised if all sports eventually got involved.
“If it takes off and goes where we expect it to go, I wouldn’t be surprised if they branch out into other sports in college,” Mosley said. “It would be great to get everyone involved and all the fans will be able to have conversations and meet and greets across sports, which will be a win-win.”
This story is part of our Welcoming Week 2022 print edition. Read all question here.
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