Like every August 28, this Sunday is Grandparents’ Day, a date that Mexicans take advantage of to recognize the work of these relatives, who today are more technical than ever.
Although this trend is increasing, the truth is that there is still an interesting gap that must be closed to guarantee the inclusion of older adults in technology in markets such as Mexico.
According to the National Survey on Availability and Use, in Mexico, approximately 15.1 million people are over 60 years old (12 percent of the population), but they are the age group that uses the Internet the least, with 10.4 percent of the total. of users. Information technologies in homes.
And it is that for grandparents using technology is much more than a hobby. Although it is functional to maintain communication with your loved ones or to relive certain memories through on-demand content, it is also useful to monitor your health, control your well-being and facilitate certain activities. A valuable tool that can become complicated over the years.
These benefits have been reflected in the greater use of certain technologies, a phenomenon in which, although training and inclusion processes are required, we are also talking about increasingly intuitive resources that are now part of our grandparents’ daily lives. they’re part. ,
Grandparents and technology: 10 facts you should know
In this sense, it is important to recognize some numbers to understand how older adults relate to technology and how more and more digital is becoming the “grandparents of the new generation”:
- Of the 88.2 million cell phone users in Mexico, only 16 percent are adults 55 and older.
- In Mexico, 37.5 percent of older adults are Internet users.
- People 55 and older were more likely to have access to the internet (28.2%), social media (17.5%), online training or education (15.1%), a bank (4.2%) or online purchases (3.6%), among others. less than. Years.
- Grandparents use TikTok to challenge the stereotype that they are technophobic.
- This research showed that grandparents often discuss challenging age stereotypes (71 percent), reflecting age-related vulnerabilities (18 percent), and showing age discrimination (11 percent) on the aforementioned social networks. they are subjects.
- 35 percent of older adults are currently working for wages.
- Of Mexican digital buyers, 7 percent coincide with the region with people over 65 years of age.
- As for visits to e-commerce sites, age 55 and older accounts for 9 percent of visits to these pages.
- Every day, an average of three older adults report cyber incidents such as fraud, harassment, extortion, and identity theft.
- Between 2018 and 2021, the number of old players increased by 32 percent.