The NBA today unveiled its new starting points for the 2022-23 season, “Nonstop NBA” for your brand campaign and “this is hAPPEN” for the new NBA app. Both are now broadcasting through all @NBA social platforms and on the new reimagined NBA app.
2022-23 Brand Campaign: “The Nonstop NBA”:
Told through the lens of the NBA’s latest superfan, dubbed “Non-Stop,” and featuring an All-Star lineup of NBA players, coaches and legends, the ad celebrates the return of the NBA, showcasing how the game and its culture are constantly evolving
“We have snitches on the ground on four coasts…
From a Serbian snake that moves like a Mamba…
To a Greek-Nigerian-Milwaukean who changes the face of the game…
to an ice cream cone in the heart of Hotlanta…
To a couple of brothers in the Bay with wet jays splashing their way back to try to go back to back…”
Reigning NBA Champion Stephen Curry headlines an illustrious cast of NBA talent starring Jayson Tatum, Tyler Herro, paul george Y Joel Embid, who remind fans of all the exciting on-pitch elements they can expect this season. From a possible Warriors replay for Curry to another shot at the Celtics claiming a league-record 18the title orchestrated by Tatum, the drama known as the NBA is about to begin its next act.
“The Nonstop NBA” also features a fan debate on an outdoor basketball court on which team will be this year’s champion, with Embiid proclaiming it’s the year of the 76ers. From exciting matchups and captivating crossovers to impressive buzzers, the league’s relentless energy extends far beyond the baseline into culture, fashion, music, the metaverse and more, be it Damian Lillard recording in the studio, DeMar DeRozan showing off his impressive sneaker collection or Luka Dončić coming to life in NBA 2K23.
Finally, “Non-Stop” makes one thing clear: The NBA has something for everyone, and fans had better stay up to date because “in the NBA, what happens next, happens now.”
This is the Nonstop-Never-Boring-Make-It-New-Every-Night, National. Basketball. Association.
Welcome back. #KiaTipoff22 10/18 pic.twitter.com/mnLByWJucs
— NBA (@NBA) October 6, 2022
The full cast includes:
- NBA players: Stephen Curry (Golden State Warriors), DeMar DeRozan (Chicago Bulls), Joel Embiid (Philadelphia 76ers), Paul George (LA Clippers), Tyler Herro (Miami Heat), Damian Lillard (Portland Trail Blazers), Jayson Tatum (Boston Celtics) ) )
- NBA Legends: Tim Hardaway Sr., Bill Walton
- trainers: Tyronn Lue (LA Clippers)
- Influencers: Crissa Jackson
- Without scales: Actor Keyon Bowman
Created in conjunction with independent creative agency Translation, the spot was directed by Calmatic (“House Party,” Pharrell Williams’ “Entrepreneur” featuring Jay-Z and Lil Nas X’s “Old Town Road” featuring Billy Ray Cyrus). “Nonstop NBA” is currently airing on network television, with additional versions of :30, :15 and :10 seconds running on social and digital channels. The ad will also be translated into an additional 14 languages to reach fans around the world.
Check out the behind-the-scenes action HERE, detailing the making of “The Nonstop NBA,” with sound bites from DeMar DeRozan, Paul George, Tyler Herro, Damian Lillard, Tyronn Lue, Jayson Tatum, Bill Walton and “Nonstop NBACalmatic manager.
2022-23 NBA App Campaign: “This is HAPPING”:
Ahead of the 2022-23 season, the league launched the new NBA app reimagined to be an all-in-one destination for fans of all teams. To celebrate the new app, the league launched its campaign, “this is hAPPEN”, to excite fans with everything the NBA app has to offer.
In the ad, LaMelo Ball and Jordan Poole take fans on a journey through the NBA app, showcasing its capabilities and everything it has to offer, from every play on the court to real-time highlights, access behind the scenes, press conferences. , and all-access shows, because “if it is hAPPENING, is HAPPENING in the NBA app.”
The full cast includes:
- NBA players: LaMelo Ball (Charlotte Hornets), Jordan Poole (Golden State Warriors)
Created in conjunction with full-service creative agency, Mekanism, the ad will air across television networks and stream across the NBA’s social and digital platforms throughout the season. Download the NBA app and sign up for NBA ID today.
The 2022-23 NBA season kicks off on Tuesday, October 18 with a doubleheader on TNT. The Philadelphia 76ers will visit the reigning Eastern Conference champion Boston Celtics (7:30 p.m. ET) before the NBA champion Golden State Warriors receive their championship rings and host the Los Angeles Lakers (10 p.m. ET). ). The complete schedule of games this season is available on NBA.com and the NBA app.