The Latest Travel Trends Among Centennials

Assist Card recently analyzed the travel trends of centenarians or Generation Z and revealed the particular preferences of this generation when it comes to seeing the world.



It’s one of the newest travel trends fueled by the pandemic. Combine work with travel in such a way that there is the possibility of moving to a destination for work reasons but also having extra time to get to know the tourist attractions where business events are held.

being trending now

Travel technology, man with plane and laptop.

Study travels

Student exchanges for this generation allow them to enrich their academic training and arrive with better tools to the labor market and live an unforgettable adventure discovering new international destinations.

sustainable tourism

Young people increasingly love being close to nature and take care of it in each of their trips, which is why local beach destinations and rural areas have marked the main travel trends derived from the COVID 19 pandemic.

digital experiences

For the new generations, it is essential to be “always connected”. They have little interest in what is not shown on their social networks to establish a community. Therefore, connectivity to choose destinations, accommodation, transport and activities during your trip is a priority for these generations.

Group of friends on the beach having fun
Happy young people jumping on the beach. (Photo via jacobund/iStock/Getty Images Plus)

A preference for digitization

As the revival of the tourism industry progresses, the importance of the digital generations for the tourism sector is evident. For travelers of this generation, the intention, more than living new travel experiences, is to be “always connected” and show these centuries-old travel trends.

Millennials (born 1981-1995) have sought in recent years to enjoy experiences focused on discovering cultural places, nature destinations and magical towns. However, millennials have recently shared their leading role in tourism with centennials (1996-2010). The latter prefer ecotourism and activities that allow them to connect with nature and travel to concerts and music festivals.

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According to Bank of America Merrill Lynch, the so-called generation Z or centennial represents more than 35% of the population worldwide. He is recognized for being the first generation of digital natives.

There is something that is striking, and that is that both generations are digital. Recently, the World Tourism Organization (UNWTO) promoted the restart of tourism activity based on sustainability and innovation and opened the door to intensifying the possibilities of booking accommodation, buying transport tickets or buying travel assistance through of technological applications that facilitate the choice and save time. .

young people dancing
Young people dancing. (photo via DisobeyArt/iStock/Getty Images Plus)

Centennial Travel Trends

“Young people investigate and evaluate experiences, costs and everything that digital platforms offer. This fact has become a necessity that influences other generations to open up to new travel experiences and destinations”, says Carlos Bricka, Country Manager of Assist Card Mexico, regarding Centenary Travel Trends.

The culture of prevention and health care are also aspects to consider in the travel trends of centennials. Assist Card offers various products ranging from $60,000 to $3 million in coverage to help travelers wherever they are.

“The idea is to bring our services to a self-managed experience where digital natives can manage their products independently, and their link with Assist Card is increasingly personalized and 100 percent digital,” added Bricka. “Innovation and agility to respond to challenging contexts are part of our DNA.”

While the relevance of young people in the travel industry is unquestionable, technological innovation is the only way to allow industry players to stay close to them and solidify their interests as new travel trends emerge.

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