The FA bans Hooters from sponsoring an under-10 football team after the Nottingham bar sparked outrage for ‘sexualizing children’ and sending its waitresses to pose with players.
- Burton Joyce recently announced a controversial endorsement deal with Hooters
- The deal, agreed to for his under-10 team, was accused of ‘sexualizing children’
- The FA has now ruled that the deal must end as it breaches their regulations.
An under-10 football team in Nottingham has been told it must cancel its sponsorship deal with local bar Hooters.
The deal between Burton Joyce FC and Hooters sparked controversy on Twitter due to the US-owned bar’s reputation for giving its female staff revealing uniforms, which has led some critics to label the bar “degrading” to women.
It has now been banned by the Nottingham FA.
Despite efforts to expand, the Nottingham branch remains the only Hooters in the country.
Burton Joyce FC was founded in 1990 and has junior, senior and disabled men’s and women’s teams.
Both Hooters and the club were criticized for announcing the sponsorship with a series of images showing Hooters waitresses posing with the under-10 team.
‘Why does Hooters sexualize children?’ One reviewer asked on Twitter, while others said it was “creepy” and “wrong on so many levels.”
Hooters has come under fire after it announced it would sponsor a youth soccer team.
Users on social media criticized the company for sexualizing women alongside young children.
The Nottingham FA explained its decision to ban the sponsorship deal in a statement. “The club had not approached the county FA for a sponsorship sanction and we had,” they said.
‘The request would have been refused in accordance with FA rules relating to the Kit and Advertising Regulations.
‘Since learning about the sponsorship, we have been working with the club to strengthen their understanding of the regulations surrounding such sponsorship.
The deal has now been banned by the FA for breaching its team and sponsorship regulations.
“We understand the difficult climate in which grassroots football operates and we urge any club seeking sponsorship investment to make themselves fully aware of the regulations or contact us for clarification.”
The Football Association has regulations about sponsors that are allowed on youth team uniforms.
“In the case of a team composed of players under the age of 18 on August 31 of the current season, the appearance or incorporation on any article of clothing of any reference to a product, service, or other activity that is deemed prohibited. association that harms the well-being, health or general interest of young people, or that is otherwise considered inappropriate, taking into account the age of the players,’ its regulations read.