Disney has announced that the DVC “Star View Station” member lounge will debut in 2023. In this post, we will share the official announcement and concept art for this in-park location at Disneyland; plus, why it’s likely to be added, what it means for a Tomorrowland review, and more. Let’s start with the official Disney details.
Members-only spaces have long been a part of what Disney Vacation Club proudly calls “Membership Magic.” From the Top of the World Lounge, which recently reopened with wicked new offerings atop the Bay Lake Tower at Disney’s Contemporary Resort, to the colorful Member Lounge perfectly located in Imagination’s iconic glass pyramid. pavilion at EPCOT, these exclusive enclaves are among the favorite spots of Disney Vacation Club members at Walt Disney World Resort.
Disney Vacation Club is now developing its first Member Lounge at the Disneyland Resort in California. Dubbed the “Disney Vacation Club Star View Station” and expected to open in the first half of 2023, the new lounge will be located in the heart of Tomorrowland at Disneyland Park, in the second-floor space of the Star Wars: Launch building. Bay. . The elegantly designed “space” will be home to a dedicated Disney Vacation Club Member Services team, as well as plenty of casual seating, complimentary Wi-Fi, device charging stations and more.
The new lounge will be open daily during scheduled hours for eligible* Disney Vacation Club members with valid park tickets and Disneyland Park reservations. (*Ownership interests must be purchased directly from Disney Vacation Development, Inc. and valid theme park admission and park reservation are also required, and park reservations are limited, subject to availability and not guaranteed.)
There are a total of 15 Disney Vacation Club properties in four states, including Disney’s Riviera Resort, the newest Disney Vacation Club property at Walt Disney World Resort, the newly expanded Villas at Disney’s Grand Floridian Resort & Spa, and Aulani, A Disney Resort. & Spa. in Koh Olina, Hawaii.
As for why this is, it’s clever marketing for Disney Vacation Club’s next big addition, which is a tower at the Disneyland Hotel.
The new tower will consist of more than 300 units with a mix of studio, one, two and three-bedroom villas. It will also have smaller studios similar to those that debuted at Disney’s Riviera Resort that offer “value” accommodations.
The Villas at Disneyland Hotel will exponentially increase the number of DVC rooms at Disneyland over what currently exists at Grand Californian. The tower is currently scheduled to open sometime in 2023. We have been watching construction for the past few months and it is moving. Quick. (When there are timeshares to sell, Disney can still build quickly!)
What is most interesting to me is that the Disney Vacation Club believes this room is necessary to incentivize sales of new contracts for the Villas at the Disneyland Hotel. Obviously, Disneyland Resort is significantly smaller than Walt Disney World and doesn’t have the same tourist market.
However, it is nowhere near the saturation point either. After this addition, Disneyland Resort will still have only one-third the number of DVC rooms as Saratoga Springs Resort alone. That’s not to mention the other resorts at Walt Disney World, many of which also top DVC’s total inventory at DLR on their own.
Another DVC property at the Disneyland Resort is a no-frills, slam-dunk concept. There is a ton of unmet demand from other California DVC property; Grand Californian Villas are the most difficult to reserve and also the most expensive through the resale market.
Owning the Disneyland Resort is smart because of supply and demand constraints, as well as the price of hotel rooms (all of which are expensive). There is plenty of room for resort expansion in California, while we can safely expect DVC to build steady developments in Florida for decades to come.
Overall, building a new Disney Vacation Club resort like a Disneyland Hotel tower is a smart move. so is to buy a.
Personally, we’re not in the market to add points directly anywhere, but if we were, Disneyland Resort would be the obvious choice. I’d hazard a guess that there are enough west coast or even bi-coast centric Disney fans who feel the same way. This is not a sales pitch for the Villas at Disneyland Hotel, I still think it makes more sense to buy through resale elsewhere and give up Membership Magic, just a comment trying to get through Disney’s motivation to advertise Membership Magic DVC “Star View Station”. living room.
Even if the company is confident in the sales forecasts for the Villas at Disneyland Hotel, there are likely internal concerns about another Aulani boondoggle. While building a stand-alone resort in Hawaii is obviously very different from an add-on adjacent to an increasingly popular theme park vacation destination in the contiguous United States, the fears are understandable.
The Grand Californian Villas are much smaller, connected to the best Disney resort in the United States, and enjoy a private entrance to Disney California Adventure. Even then, they did not initially find an audience, instead increasing in popularity over time.
All things considered, it’s understandable that DVC wants to hedge its bets and increase the benefits of joining DVC in California.
Sales are better off falling short of expectations and rushing to find ways to incentivize ownership. (I don’t think that will happen, but I also didn’t think Star Wars: Galaxy’s Edge would debut to small crowds. Sometimes reality differs from expectations.
Another aspect of this is where the DVC “Star View Station” member lounge is headed: towards the Star Wars Launch Bay / Innoventions / Carousel of Progress building. This is worthy of discussion, as there have been rumors this summer gaining traction that a Tomorrowland overhaul is on the horizon, and this building is part of that.
Well, now we know that if something happens with a Tomorrowland overhaul, this building will likely still exist.
I am mostly indifferent to that. The Disneyland Tomorrowland redevelopment is high on my wish list, and I think the carousel building is among the least used parcels in Disneyland. This building has been languishing for years, and tearing it down and starting over makes sense.
However, I think a significant overhaul of Tomorrowland can be achieved without touching the carousel building, and I’m not sure the space was used efficiently anyway. I would almost prefer to see Imagineering forced to work within the constraints of the existing building, trying to create something great that uses this space.
Ultimately, I am pleased with the announcement of the Disney Vacation Club “Star View Station” member lounge. Our previous discussion focused on the “why” of this addition and whether there is a real need to sell contracts for the Villas at Disneyland Hotel, but putting that aside, it’s going to be a nice bonus and we’ll be taking advantage of it all the time.
It’s nice to feel valued as a customer, and this is the kind of thing that does it, even if the real goal is to sell more memberships. Sometimes it is possible to kill two birds with one stone, and DVC’s Membership Extras offers are a good example of this.
Every time we participate in a DVC event, receive an advance or take advantage of existing rooms, it makes us feel a little more valued and satisfied with our membership. We can’t be the only ones like this, and this is mutually beneficial: happy members are more likely to recommend the product or buy more. (There must be a larger lesson in that sentiment for the entire company.)
Planning a vacation to Southern California? For full advice, see our Disneyland Vacation Planning Guide. If you’re considering joining DVC, be sure to read our Ultimate Guide to Disney Vacation Club first. If you still can’t decide if membership is right for you, “try before you buy” and rent points from the DVC Rental Store. If you’re convinced a membership is for you, check out the discounted options at the DVC Resale Market.
Excited for the Disney Vacation Club “Star View Station” member lounge at Disneyland? Do you agree or disagree with our opinion on why this is likely to be added? Happy that there will be a members lounge at the Disneyland Resort, or disappointed that this means the carousel building will stay? Do you plan to buy the Villas at Disneyland Hotel? Any questions we can help you answer? Hearing feedback on your experiences is interesting to us and helpful to other readers, so share your thoughts in the comments below!