The best NFL product could help Amazon, Netflix or Google Score

The streaming wars have been everything they were advertised to be.

While the idea of ​​cutting the cord was mooted over a decade ago, the process of consumers abandoning cable TV for a more personalized viewing experience really started to accelerate in 2015.

The change has turned the pay-TV model upside down, and a new generation of media companies is trying to snare potential viewers who have fallen out of the cable model.

But this is not an underdog story.

Upstart companies like Amazon Prime Video (AMZN) AppleTV+ (AAPL) and netflix (NFLX) They all have deep pockets. But they are still relatively new to a game that broadcast networks have been playing for decades.

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