Growing consumer demand for used cars over the past decade has been rapid, to say the least. This boom has resulted in several industry giants making significant investments in various consumer-centric digital technologies that facilitate better shopper personality engagement. These technologies are said to help improve sales procedures, increase customer satisfaction and fit into the digital ecosystem.
One of these aforementioned industry giants is Spinny. The Gurugram based startup has completely revolutionized the industry with its advanced technologies. They have invested heavily in the right technologies given the fundamental changes in consumers’ car-buying prospects. Spinny recently shared his observation about the transformation of the car buying experience as a result of the evolution of technology.
Here are some of the key takeaways from Spinny’s observations: Extensive Online Research Today, when the Internet is so accessible, shoppers naturally jump online to research their future purchase. Consequently, reliance on dealerships or brands for vehicle detail acquisition, such as car valuation, has been dramatically reduced. Online research has helped customers save time and make an informed decision.
Mobile View Priority Today, most people use their mobile phones to get specific details and shortlist potential cars. So it’s natural for automotive players selling cars online to use a bottom-up approach, ensuring product details and images are set up for sharp display on small mobile screens.
Advertising and Digital Marketing With more and more people coming online, most automotive companies are now implementing digital advertising and marketing tactics to promote sales. Social media platforms, digital marketing strategies, and influencers are being harnessed to drive higher sales.
Buying new or used cars has always been considered a daunting task. However, thanks to websites optimized to handle one’s needs, anyone can now shop for used cars on their mobile from the comfort of their home/work. A comprehensive used car portal like Spinny gives potential buyers a 360-degree view of every vehicle featured on their site. Plus, buyers also get a detailed 200-point inspection report that further helps them make the right decision.
About Spinny Founded in 2015, Spinny is a used car retail platform that aims to bring transparency and convenience to buying and selling used cars. As a testament to Spinny’s commitment to transparency and quality, every vehicle on its platform comes with a 200-point inspection checklist, 5-day money-back guarantee, and 1-year aftermarket warranty. Spinny has around 36 car centers operating in 22 cities in India. Last year, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and lead brand ambassador. Sports icon PV Sindhu, a believer and Spinny customer, is also part of a series of marketing initiatives focused on realizing the aspirations of a billion automotive dreams.
For more information, please visit our website: https://www.spinny.com/ or click here to download the app.
(This story has not been edited by Devdiscourse staff and is automatically generated from a syndicated feed.)