A top Mexican drug queen who is fast becoming a celebrity is suing Netflix and Spanish TV channel Telemundo for allegedly using her likeness to promote a series based on her life without her approval.
Sandra Ávila Beltrán, who was known as “La Reina del Pacífico”, seeks to obtain 40 percent of all the income from the two companies of the series “La Reina Del Sur”, which has been broadcast weekly for more than 11 years. , according to a exclusive interview with Israel Razo, a lawyer from Ávila, by the Mexican media outlet Milenio.
“Both companies acted illegally with the intention of damaging my image and profiting from it,” Ávila reportedly said in a letter sent to the Industrial Property Institute (IMPI) of Mexico.
In April 2019, Telemundo used news pictures of his arrest to promote the second season of the series, which is now streaming on Netflix.
“La Reina Del Sur” (the name of the series in Spanish) features Mexican actress Kate Del Castillo playing Ávila Beltrán, which is based on a novel by Arturo Pérez Reverte. revert said in public that his novel is based on Ávila Beltrán, although with fictionalized passages.
“When they used my image and my name to refer to ‘La Reina Del Sur’, they sought to increase the curiosity of the public and obtain an economic benefit from it,” Ávila stated in the documents obtained by Milenio.
The full amount of the claim is still unclear, as Razo said both companies have been “very astute” when it comes to sharing the revenue they’ve made from the program.
“But whatever it is, we are going to look for 40 percent of that amount, that will not be made public for security reasons,” Razo told Milenio.
Ávila Beltrán was allegedly the connection between the Sinaloa Cartel and Colombian cocaine producers. She was arrested in September 2007 by Mexican authorities on charges of drug trafficking, illegal possession of weapons, and money laundering. In 2012, she was extradited to face charges in the United States, after which she was returned to mexicowhere he served more time in jail.
He remained in the shadows until very recently, when he appeared on one of the Mexico shows. most famous podcastslaunched a TikTok and started posting on Instagram.
In her last public appearance, she accused the former president of MexicoFelipe Calderón from working with drug traffickers.
“I want to say that Felipe Calderón did a lot of damage to a lot of people, like me,” he said. “I suffered a lot in prison, I lost many loved ones. But he was the one who collaborated with all the drug traffickers.”