Retro Hyundai Models Rev Up Netflix’s ‘Seoul Vibe’

HYUNDAI Motor Co. partnered with Netflix on the new car chase movie “Seoul Vibe” by supplying the film with various retro models from the 1980s.

Set during the 1988 Seoul Olympics, “Seoul Vibe” features Hyundai’s first-generation Grandeur (Azera), Pony Pickup and Porter pickup and vintage sedans, such as the second-generation Sonata, Stellar, Cortina, etc.

An all-star Korean cast, including Ah-in Yoo, Kyung-pyo Go, Kyoo-hyung Lee, Ju-hyun Park, Seong-wu Ong, and Jung-se Oh, leads the dynamic flow of the story. Hyundai Motor also provided a filming location at the Hyundai Wonhyoro Service Center located in Seoul.

This fast-paced movie kicks into high gear with impressive driving scenes of retro Hyundai models, including a modified Pony pickup powered by the Grandeur (Azera) engine, used by a team of talented drivers who join a fundraising operation to bribes A white first-generation Grandeur is also featured in the film, symbolizing its pioneering status as South Korea’s flagship premium model. These two retro models, which gained great popularity in the 1980s, combine the beauty of the old and the new and act as a bridge between generations.

In addition, Hyundai plans to reveal the silhouette of the new Grandeur (Azera) in photos, through a digital cinematic advertisement in a spin-off version of “Seoul Vibe,” using the story and cast from the film. The digital announcement highlights Grandeur’s ever-evolving innovation, from the past to the future, and provides hidden clues about the next model expected to launch later this year. The announcement will be available through the main digital channels such as YouTube and Instagram.

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“Through close collaboration with Netflix from the earliest stages of production, we strive to bring a unique atmosphere to our historic vehicles and locations with a newtro (new + retro) vibe that will appeal to all generations, including Millennial audiences and Gen Z”. said Thomas Schemera, Executive Vice President, Global Marketing Director and Head of Customer Experience Division, Hyundai Motor Co. “We will continue to explore exciting opportunities for our customers to experience and engage with our brand through various partnerships and innovative content.” .

With the release of the film, Hyundai Motor is also launching various experiential marketing content on digital channels, targeting millennial and Gen Z consumers and highlighting the modernity of the brand’s retro models featured in the film.

To this end, Hyundai Motor also recreated the garage featured in the film on “Zepeto”, the global metaverse platform, to provide a virtual experience space where visitors can assemble and drive the vehicles featured in the film via of the driving zone with the theme “Seoul Vibe”. .” Additionally, users will be able to meet Yoon-hee (Ju-hyun Park), a character from the movie, as a non-player character, and join a vlog event, using first-gen Grandeur.


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