Put your business creativity to the test with Edition 53 of our quiz!

side Sparks, the weekly quiz Your history, tests your domain knowledge, business acumen and lateral thinking skills (see previous edition here). In this 53rd edition of the quiz, we present problems that real-life entrepreneurs tackle on their start-up journeys.

What would you do if you were in their shoes? At the end of the quiz, you will find out what entrepreneurs and innovators actually did. Would you do things differently?

Take a look at YourStory Book Review also, with conclusions of more than 340 titles on creativity and entrepreneurship, and our weekend PhotoSparks section on creativity in the arts.

Q1: Education and technology

The digital medium has accelerated its presence in the educational sector, particularly during the confinement phases of the pandemic. It has provided robust access, multimedia features, collaboration tools, and archiving capabilities. What is another crucial contribution of edtech?

Q2: Fintech Growth

Scaling the team, technology, and organizational culture can help fintech players scale up to reach a broader audience. Favorable regulatory regimes also help. What is another way to scale for fintech?

Q3: Activism and impact

The Internet and smartphones have greatly contributed to social and environmental causes by providing archiving and real-time capabilities to access crucial information. Social media has accelerated this through mobilization through likes and shares. What more needs to be done for online citizens to have an impact?

Q4: Storytelling and branding

The founder’s story is a powerful communication tool to mobilize customers, hire employees and attract investors. It can also be an effective branding approach. But it’s not enough to have the launch story, what else needs to happen with this story for a business?

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P5: From launch to scale

Access to capital can help an entrepreneur speed time to market, build a larger market share, and outspend competitors. But what is another enabler for startups to become scale-ups, beyond financing?


Congratulations on getting this far! But there’s more to come: answers to these five questions (below), as well as links to articles with more detail on entrepreneur solutions. Happy reading, happy learning and happy creating!

A1: Education and technology

“Edtech has the ability to provide personalized attention to each and every student, as well as help them gain a strong foundation,” he explains. bhavesh goswami, Founder and CEO, CloudThat. Edtech can really transform learning.

“Education has reached a tipping point where new technologies can help improve the teaching process, reduce administrative burden, and ultimately create a better, more personalized learning experience for students, at scale. “, Explain charlotte trugdill, CEO and co-founder of Jackett.

A2: Fintech Growth

“The financial ecosystem is ripe for collaboration,” he explains. Harshvardhan Lunia, co-founder and CEO of Lendingkart. The company is leveraging the platform approach to connect with service partners.

“Our partners have already started to benefit from them. There is so much we can do throughout the industry. We have learned a lot and created technology for ourselves and now for our partners,” he adds. read more here on greater engagement and collaboration in the fintech ecosystem.

A3: Activism and impact

“Many processes and pathways can be created for online citizens to come together offline and online to bring an issue to a point of resolution,” he observes. rohini nilekani, President of Rohini Nilekani Philanthropies and author of Samaaj, Sarkaar, Bazaar: a citizen-centric approach.

She calls on civil society both offline and online. This action must go beyond “clicktivism”. read more here about their views and recommendations on the impact of volunteering in India.

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A4: Storytelling and branding

“As your brand grows, your brand story will also change. This is an evolving process and the goal is to continue improving the consumer experience,” he explains. yash gangwal, Founder, Urban Monkey.

Authenticity and vulnerability are important aspects of storytelling. “Your story is unique to your brand and your journey, and how you tell that story certainly helps you stand out from the crowd,” he advises. Gaurav Zatakia, Founder and CEO, Flo Mattress. Read more about startup brand building here.

A5: From launch to scale

“Mentorship without equity is as useless as equity without mentorship,” he observes. Naganand Doraswamy, Founder of Ideaspring Capital. Entrepreneurs will benefit more from ‘intelligent capital’, which goes beyond transactions.

“Getting started is not easy to train, but climbing certainly is. Entrepreneurs have an unmistakable bias for learning from people who have been through their successful journeys,” he says. pavanvaish, Co-founder, Artha School of Entrepreneurship

YourStory has also published the paperback ‘Proverbs and Phrases for Entrepreneurs: A World of Inspiration for Startups’ as a creative and motivational guide for innovators (downloadable as apps here: Apple, Android).

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