NHRA and Phillips Connect Partner to Create ‘300 at the 1/8’ Program

NHRA has partnered with Phillips for the formation of the “Phillips Connect 300 at the 1/8” program, a special club that will honor the first 10 Top Fuel or Funny Car drivers to reach the 300 mph milestone in the 8th. mile.

Beginning at this weekend’s prestigious Dodge Power Brokers NHRA USA Nationals at Lucas Oil Indianapolis Raceway Park, the first driver in NHRA history in one of the nitro classes to reach the 300 mph mark for 660 feet in qualifying or elimination will receive a special bonus of $30,000 as the first driver in the “Phillips Connect 300 at the 1/8” program. Each of the next nine competitors to reach the mark will also earn recognition and a bonus.

NHRA and Phillips Connect, an industry leader with connected asset solutions for trailers, chassis and containers, partnered to create the unique program, honoring the historic feat of technology and engineering among the featured teams in the NHRA Camping World Drag Racing Series. .

“When I topped 300 mph in a Funny Car in the quarter mile, that was quite an achievement,” said Jim Epler, executive vice president of Phillips Connect, who enjoyed a distinguished career in the Funny Car ranks. “Now you see the drivers reaching this speed in just half the distance. It is a true testament to the technology and incredible crew chiefs that have taken this sport to the next level. We are honored to be a part of this innovative club and appreciate the teams that They work hard and have kept the NHRA excited.”

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Top Fuel points leader Brittany Force was 299.00 mph while Phillips Connect-sponsored Top Fuel driver Justin Ashley was 298.27 in the most recent race at Brainerd.

The 300 mph mark is one of the last hurdles for racing teams in the exciting 11,000 horsepower nitro categories to reach in a safe and controlled manner, and Phillips Connect was eager to create the unique program. The industry leader has developed an innovative IoT sensor connection technology widely used in the freight industry, keeping drivers and their cargo safe. Phillips Connect products are also designed to improve overall safety, reduce fleet maintenance costs and dramatically improve fleet asset utilization.

“We had the privilege of piloting our motorsports program with Justin Ashley Racing this year, but introducing a program with the NHRA that includes all nitro racers is very exciting,” said Phillips Connect Founder and CEO Rob Philips. “The NHRA is growing at lightning speed with new technology that keeps the sport going faster. Our customers have a deep-seated love of motorsports and we are delighted to be further involved in the industry.”

The second driver to reach the 300 mph mark in the eighth mile will receive $13,000, while the third will receive $9,000. Fourth through 10th drivers will receive $3,000 each. The purse prize is unique to each driver, regardless of the driver’s team affiliation and whether the driver is competing in Top Fuel or Funny Car.

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