Netflix ad-supported level will cost between $7 and $9

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Netflix is ​​moving forward with its ad-supported subscription level, and Bloomberg has new details on the initial price and implementation strategy.

According to BloombergNetflix’s new ad-supported plan will cost between $7 and $9 per month, offering half-price savings compared to its current standard ad-free tier, which charges $15.49 per month. This structure differs markedly from its ad-independent competitor, Disney+, which intends to increase the price of its commercial-free plan and set its new ad-supported tier at the current standard subscription price, while Netflix actually offers customers a start discount.

Regarding how the new level will affect the user experience, the company has apparently set clear parameters to avoid a messy transition or unfriendly consumer interface. Initially, the streamer will only sell four minutes per hour to advertisers (compared to the cable network’s typical range of 10 to 20 minutes per hour) and does not expect to promote ads during children’s shows or its original movies. However, they will most likely appear in all Netflix original series and shows licensed to the streamer. Commercials will air strictly before or during a show, and the service will not repeat the same ads for the most part.

Netflix plans to launch its advertising plan in “at least half a dozen markets” beginning in the fall of 2022, with a goal of reaching all markets by spring 2023. The streamer is working in partnership with Microsoft, which has come on board as Netflix’s exclusive advertising technology. and sales partner in July.

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The new level comes after a tumultuous year for Netflix, which suffered back-to-back subscriber losses in the first two quarters of 2022. Although the service redefined the TV advertising industry years ago by refusing to run ads during its shows, the course of The Correction company trades in the consumer-oriented aesthetic for a more price-conscious alternative. The sources did not confirm or elaborate on the proposal which claimed that the cheaper tier would house a smaller catalogue. There has also been no word on how Netflix plans to share its notoriously opaque viewership metrics, a crucial selling point for advertisers.

Netflix ad-supported level will cost between $7 and $9
bryan kress

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