NBC has new teams leading both “” and “Football Night in America.” And it will also offer new logos for both shows.
For 16 years, viewers of both soccer broadcasts have seen their titles arranged in a “shield” layout. This season, shows have a new look, with title logos that can be more easily displayed no matter where each show is watched.
“It’s not a one-size-fits-all design direction. It’s much more streamlined and less limiting than what a metal shield could offer,” says Mark Levy, senior vice president of creative and original productions at NBC Sports who oversees the division’s programming design. “It just offers a flexibility that gives designers and animators a level of creativity” that they didn’t have in the past.
When NBC began broadcasting “Sunday Night Football” in 2006, the games were seen primarily on traditional linear television. In 2022, the football matchups will also be available to stream on Peacock, NBCUniversal’s broadband hub. And fans can interact with clips and highlights airing on various ancillary programs as well as on social media. “We need to be able to create a variety of short-form content using this logo at the top or bottom of a social post,” says Levy.
The new design is just the latest change that soccer fans will notice this season. Like rivals Fox, Amazon and ESPN, NBC Sports is introducing a new broadcast team for “SNF,” which will feature the pairing of Mike Tirico and Cris Collinsworth after Al Michaels left for a job called “Thursday Night Football.” on Amazon Prime Video. Tirico and Collinsworth aren’t new to viewers, but their official team week after week will be. Melissa Stark has been recruited as the new sideline reporter for the game broadcast, replacing Michele Tafoya. NBC Sports has also revamped the popular pregame show “Football Night in America,” putting Maria Taylor in the host position and adding former Dallas Cowboys head coach Jason Garrett as well as fantasy football pundit Matthew Berry.
“This is the right time to take ‘Sunday Night Football’ to the next level,” says Jenny Storms, NBCUniversal director of sports and entertainment marketing. “We have new talent in the booth and on the sidelines, and a new broadcast look and feel.”
NBC planned to introduce the new logo Wednesday morning on its “Today” morning show and use influencers on Tik Tok. The new design will also be projected onto the side of AT&T Stadium in Texas when the Dallas Cowboys play the Tampa Bay Buccaneers in their season opener on Thursday. NBC is also giving away freebies with the new design to players on both teams, Storms says, hoping they’ll show it off on social media.