Gilton’s experience in creating and managing digital media properties will strengthen My Code’s development as a data-driven leader in multicultural marketing.
SANTA MONICA, Calif. –News Direct– My code
My code, The largest multicultural digital media company in the United States that enables publishers, storytellers, brands and agencies to connect with diverse audiences, today announced the appointment of Veronica Gilton as chief technology officer (CTO). Gilton brings more than 25 years of ad and media technology experience that she will use to lead My Code’s integrated technology solutions to ensure brands, partners and publishers have the resources they need to succeed.
In his new role, Gilton is responsible for overseeing the development and dissemination of My Code’s proprietary technology, including the use of the My Code Intelligence Center to collect and share media information on multicultural consumer audiences. As the company prepares to finish the year strong, Gilton will drive new intellectual property, build technology to scale business development, and elevate service for My Code publishers and customers. This will help empower brands’ marketing capabilities that rely on evolving strategies to accurately anticipate and act on consumer attitudes and behaviors.
Gilton has been creating and managing high-traffic digital properties since launching Original.com during the Internet boom, having won the Internet agency of record contract for the CBS Television Network. As the owner of a web development and consulting firm, Gilton led notable entertainment projects for Steve Martin, IFC Films, the Criterion Collection and more. Gilton recently held a number of ad tech executive positions, including CTO of Evolve Media, where she led a 40+ member tech team, exhibiting leadership qualities she has practiced throughout her career as a trainer and mentor to marketers. best talents. Throughout her career, Gilton has worked closely with stakeholders and business leaders in developing ad technology solutions from inception to delivery at scale.
“Veronica is the best person to serve as our first CTO due to her combination of business and executive experience in ad technology. We look forward to helping her grow as a critical team member and trendsetter in multicultural marketing,” said Parker Morse, CEO of My Code. “Since its inception, My Code has created a technologically advanced approach to engaging with multicultural audiences, and we look forward to having Veronica on board to take this to the next level.”
Having managed teams of engineers, designers and product managers from various specializations, Gilton has a history of elevating team members to drive high performance at a sustainable pace. He has also demonstrated a strong commitment to diversity in technology by confronting bias, combating stereotypes, and building inclusive teams. Gilton’s motivation to build equitable teams stems from the achievements she has made as a female leader in technology versus the limited number of women in similar roles, as evidenced by her journey from creating technology solutions in the early 1990s to becoming a renowned CTO for leading media brands.
“As a leader, my number one priority is making sure our teams have the resources they need to be successful. That can take many forms, from having the right training and tools to providing mentorship and support,” said Gilton. “My Code is uniquely positioned to improve how brands connect with increasingly diverse audiences and I look forward to continuing to drive innovation for the company as it continues to focus on helping brands use our tools to build authentic connections. ”.
Gilton’s addition to the My Code executive team comes at a time of rapid growth for the company, which is increasing its size and offerings. After finalizing a series of publishing deals with major multicultural media platforms, including the acquisition of impremediate and exclusive publishing partnership Mochi Magazinethe company is ready to close more strategic partnerships that will be assisted by strong technological, research and development capabilities.
For more information about My Code, visit mycodemedia.com.
about my code
My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000 ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, marketers, researchers, and storytellers who specialize in a growing selection of cultural and affinity codes, My Code helps businesses of all sizes reach millions of Hispanic, Black, AAPI consumers. , multicultural and LGBTQ+ women with unmatched authenticity. . My Code combines proprietary insights from its Intelligence Center, first-hand datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-focused origins, My Code is now a strong, minority-dominated organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and operated publishers, creators and producers. My Code recently acquired leading Hispanic news company Impremedia, making it the owner of the most widely read and respected Spanish-language newspapers and digital media outlets in the U.S. Today, My Code’s employee base is 85% multicultural, 70 % Hispanic/Latinx, and 50% women in their US and Latin American offices.
Contact details
North 6th Agency for my code
+1 212-334-9753
Company website
See source version at newsdirect.com: https://newsdirect.com/news/my-code-appoints-adtech-veteran-veronica-gilton-as-chief-technology-officer-827569035