Michigan’s first football game generates strong viewership for ABC

The opponent may not have been too appealing, but Michigan football used its season opener to help generate strong viewing numbers for ABC last weekend.

The Wolverines’ 51-7 loss to Colorado State, broadcast in the 12 pm ET slot on Disney-owned ABC, generated a 2.2 rating and 3.93 million viewers on Saturday, making it makes it the fifth most-watched game of college football’s first unofficial weekend. , according to data compiled by SportsMediaWatch.

In fact, Michigan’s season debut garnered the third-largest audience for college football games played on Saturday, behind only the Ohio State-Notre Dame matchup in prime time (5.2 rating, 10.53 million viewers). ) and Georgia-Oregon at 3:30. Eastern afternoon timeslot (3.2 rating, 6.2 million viewers). The two games finished No. 1 and No. 3, respectively, over the weekend.

Sunday’s exciting Florida State-LSU game on ABC (3.95 rating, 7.55 million viewers), with little competition, made it to No. 2 and Monday’s Clemson-Georgia Tech game on ESPN (4.86 million viewers) made it to No. #4

Still, Michigan won the coveted Eastern Noon time slot on Saturday, beating all other games in the window combined. This is what he faced:

• North Carolina State-East Carolina on ESPN (2.03 million viewers)

• State of Iowa-South Dakota in Big Ten Network (1.01 million)

• North Carolina-Appalachian State game on ESPNU (0.52 million)

• Buffalo-Maryland on Big Ten Network (0.18 million)

While the viewership numbers for Michigan football games aren’t surprising, this latest data reinforces just how big the Wolverines really are, especially after the Big Ten’s new $7 billion television rights deal. Michigan remains one of the most watched college football programs in the country, especially when it’s successful. And after a Big Ten title and a college football playoff appearance, including in their first game, facing a struggling Mountain West program, they can draw an audience of nearly four million.

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But don’t expect a similar number this Saturday against Hawaii (8 pm), a prime-time game that will air regionally on the Big Ten Network.

BET: Hawaii Vs. Michigan: Saturday 9/10

Read more about Michigan football:

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Hawaii has a QB battle, like Michigan, but for all the wrong reasons.

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Hawaii game has largest point spread in Michigan football history

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