Meliá announces partnership with Entertainment Group for a new resort brand

Meliá Hotels International partners with global entertainment company Falcon’s Beyond to introduce Falcon’s Beyond Destinations, a new “resorttainment” brand. The $350 million co-owned brand announced Punta Cana, Dominican Republic, as its first destination location.

The concept of “resort”

Falcon’s Resorts by Meliá will offer a combination of premium resort amenities with entertainment experiences to create a casual yet sophisticated destination for travelers. Dining, shopping and entertainment offerings are also planned as part of the larger resort concept.

Falcon´s Resort by Meliá | All Suites Punta Cana is the first location under the joint venture brand. The multi-phase project will transform two existing Meliá properties, Paradisus Grand Cana and The Reserve at Paradisus Palma Real, with a total of more than 600 rooms.

“We have built a commercial relationship of more than a decade with Meliá, beginning with our successful entertainment and hospitality property in Mallorca, Spain. We are delighted to bring an improved version of that model to Punta Cana by the end of the year,” said Cecil D. Magpuri, CEO of Falcon’s Beyond. “With Falcon’s 22-year history of creating story-driven entertainment and hospitality experiences for some of the world’s biggest brands, we are leveraging all of our unique expertise and capabilities for Falcon’s Resorts by Melia to deliver an unprecedented vacation experience that goes beyond expectations.”

“Our partnership with Falcon’s is a great opportunity to offer a distinctly different vacation experience than our competitors by incorporating immersive and interactive entertainment elements and technologies into the resort experience in a way that has never been done before,” said Vice President and CEO of Meliá. Gabriel Escarrer. “We are delighted to open our first Falcon’s Resort by Meliá in Punta Cana, Dominican Republic, an exceptional place where we have been operating for more than 30 years and have a strong network of resorts and a loyal guest base.”

See also  Put down the red glass and drink local

Representation of the entrance of Falcon's Resort by Melia

Photo credit: Melia and Falcon’s Beyond

The first world-class theme park in the Caribbean

In addition to the upgrades and rebranding of the resorts, the overall project called Falcon’s Beyond Destination | Punta Cana includes plans for Katmandu Park | Punta Cana, a new avant-garde theme park. Falcon Headquarters | Punta Cana, the third component of the destination, will have an exclusive shopping, dining and entertainment district.

Katmandu Park will feature never-before-seen ride technologies, interactive storytelling and captivating mega-park-level attractions. Falcon’s Central aims to connect guests with select location-based entertainment venues, experiences, services, content, restaurants, shops and retailers.

Katmandu Park and Falcon’s Central will be accessible to guests of the extensive network of resorts and hotels in the Meliá area, as well as those staying in the Bávaro region of Punta Cana. More than 43,000 local residents are within a 30-minute drive property car and can also enjoy the “fun for all” destination.

Future plans

The all-inclusive resort component is expected to open in December 2022, with reservations being accepted beginning in October. Property features include multiple high-end bars and restaurants, swimming pools, swim-up suites, a water park, and a kids’ camp. Katmandu Park is scheduled to open in late 2022 or early 2023. Falcon’s Central | Punta Cana, the brand’s mixed-use component, is currently under development.

Meliá and Falcon’s plan to develop multiple Falcon’s Beyond Destination locations around the world in the coming years. Sites in Tenerife, Canary Islands, are scheduled to open in 2024. Playa del Carmen, Mexico, is scheduled to open in 2025, and Puerto Vallarta, Mexico, whose opening date has yet to be announced, is also on the list.

See also  Get a boost with H3rcules Coffee

Related: One Island, But Different Worlds: The Story of Haiti and the Dominican Republic | 13 things to remember when visiting the Dominican Republic

Leave a Comment