Meet Kanwar Bir Singh, the backbone of Vestige’s IT and technology development

Today’s age is technology-driven and all businesses move at the pace of technology. Whether it is the FMCG sector or the IT sector, they are all using cutting-edge and world-class technology solutions. The technology has been around for a few decades and has played a crucial role in changing the face of business across the globe. Brands that jumped on the tech bandwagon early are reaping first-mover advantage and enjoying phenomenal growth.

This is not limited to IT companies. Organizations in all industries are stepping into the realms of technology and improving operations. In addition to operations, technology also benefits the way companies interact with customers, employees, and other stakeholders. Mr. Kanwar Bir Singh, Co-Founder and IT Director of Vestige Marketing Pvt. Ltd. says judicious use of technology can differentiate a mediocre brand from a highly successful one. This is made possible only with his passion for technology.

According to Mr. Singh, brands should not hesitate to embrace technology and the sooner they realize it, the better. Vestige recently turned 18 years old, and early adoption of technology has gone to great lengths to shape its success story. Their robust app and website have helped them communicate with customers even in times of pandemic.

During the lockdown, when many people were distressed about the lack of business continuity, Vestige’s digital initiatives made it possible for distributors and partners to interact seamlessly. This was an effort in the right direction because it not only bridged the trade gap, but also gave them confidence during tough times.

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Mr. Kanwar Bir Singh runs Vestige with an eye and passion for technology. He was interested in computers since his school days. He is instrumental in the organization’s research and development efforts and constantly strives to adopt innovative solutions for Vestige. His passion for technology has also helped him seek better processes, identify technology-enabled partners, and design practices and processes that make direct selling easier and more effective.

At Vestige, you’re transforming lives by using cutting-edge, world-class technology solutions and helping make Vestige one of the largest direct selling companies in the world.

Vestige has not only secured a place in the top 100 direct selling companies in the world, but has also received numerous awards. Mr. Singh comes from a simple family. He was just out of college when he started dreaming of entrepreneurship. After gaining experience at some of the best companies in the country, he collaborated with his friends and founded Vestige in 2004.

It all started with Mr. Bali proposing the idea for Vestige and it has been 18 years of him using innovation to add value to the company since its inception.

You strive to eliminate any delays or downtime in Vestige’s systems and logistics, and ensure the smooth running of other business operations. The technology innovations Mr. Singh enables are supported by large-scale data operations that have nearly 100% uptime.

His vision for the next 5-10 years is to maximize the use of digital resources to meet business goals and create a best-in-class technology-driven information system.

Mr. Singh also wants to use technology effectively to maximize dealer satisfaction. We hope that the technological revolution in the nutraceutical space will continue to inspire other companies. We also wish Vestige luck on his journey ahead.

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