Louth’s Historic Táin Trail to be Reimagined as an ‘Ancient Destination Experience’

The historic Táin Trail in County Louth will be reimagined under new plans by Fáilte Ireland to create an ‘old-fashioned destination experience’.

áilte Ireland has initiated a review of the Táin Trail, which includes walking/hiking, cycling and driving along the route in Louth, Meath, Westmeath, Longford and Roscommon, to establish it as a major tourist route within the Ancient East of Ireland and the Hidden Lands of Ireland. .

The purpose of the revision is to transform the Táin Trail, which stretches from the Cooley Peninsula in Louth to Rathcroghan in Roscommon, into an iconic international walking, hiking, cycling and driving route that embraces a variety of experiences and links the Existing attractions on the trail. .

The project will focus on creating defined themed experience routes that enhance existing offerings to provide comprehensive experiences that tell the story of the ancient Táin Trail. This will be achieved by combining a variety of experiences, from dining and activities to attractions and events, identifying brilliant visitor experiences that will disrupt the typical flow of visitors, encouraging longer dwell times along the route, and identifying new and exciting experiences. support along the way.

The development of the Táin Trail is a key part of Fáilte Ireland’s Ancient Destination Experience Development Plan (DEDP), a five-year development plan for Louth and Meath, which was launched in May 2021.

The Táin Trail will allow visitors to travel through the ancient heritage of the Boyne Valley region, immerse themselves in local heritage and explore the ancient landscape.

All work will be aligned with Ireland’s Hidden Heartlands and Ireland’s Ancient East experience brands and will be carried out in consultation with industry stakeholders.

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Speaking about the project, Regional Development Director Paul Keeley said: “The development of the Táin Trail is an important part of long-term tourism development in Louth, Meath, Westmeath, Longford and Roscommon. Improving accessibility, wayfinding, and signage along the route will increase its appeal to domestic and international visitors, driving demand and increasing time spent in the area. We anticipate that the Táin Trail will become one of Ireland’s iconic tourist routes and we look forward to working closely with local authorities, stakeholders and suppliers to execute this project.”

Fáilte Ireland issued an invitation to tender on August 17 to identify a supplier who will conduct a review and audit of the current Táin Trail bid and develop a plan to re-optimize and re-imagine the route. This will include elements of access, wayfinding, signage, interpretation, sustainability and transport, and will link with Ireland’s Ancient East and Ireland’s Hidden Lands branding proposals.

The closing date for applications is Wednesday 14 September 2022 at 12:00 pm For more information visit http://www.etenders.gov.ie/.

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