Los Cabos Tourism Board talks about the success of the destination, future plans and travel advisors

As the travel industry continues to recover from the impact of the pandemic, Los Cabos has become one of the most sought after tourist destinations in Mexico.

The Director General of the Los Cabos Tourism Council, Rodrigo Esponda, has worked tirelessly with his team to increase the number of international travelers arriving, introduce a new virtual tour platform, and introduce a rewards program for travel advisors.


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Los Cabos is projecting unprecedented growth in tourist arrivals expected by the end of the year, with 3.3 million visitors, a projected 20 percent increase over the same period in 2021. The destination continues to exceed expectations and now look towards 2023 with a new chapter. focused on a holistic approach to sustainability.

In response, Esponda spoke to TravelPulse about the success of the Mexican resort town in 2022 and the enthusiasm of tourism officials for the year ahead.

TravelPulse (TP): Los Cabos has seen unprecedented tourism growth this year, and the trend is expected to continue through the rest of 2022. What helped fuel the region’s comeback after the pandemic and what can we expect for 2023? ?

Rodrigo Esponda (RE): With a rapid response to the pandemic, Los Cabos focused all its private and public efforts on improving its product offering with a safety-first approach that allowed the destination to continue receiving travelers in a safe and secure environment. Los Cabos has been a preferred destination for both new and returning travelers looking for destinations close to the US with personalized experiences that ensure a level of confidence during the turbulence of travel. And Los Cabos’ air connectivity through commercial or private aviation has made it an accessible destination for the US.

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Los Cabos recovered 100 percent of all its travel activity in 2021 and is on track to achieve remarkable growth again this year with projections to close out 2022 with more than 20 percent growth in visits compared to 2021. In 2023 , we hope to see the trend of longer stays and the demand for more personalized private services from our visitors. To reflect this, travelers have increased their spending at the destination; For example, the average travel expense for visitors to Los Cabos is $2,500 versus $1,100 for Mexico overall.

TP: The rise of technology has helped transform the tourism industry, with Los Cabos now implementing a virtual 360-degree Tour experience, allowing travelers to experience the region before they visit. How do you think this will affect tourism numbers and what advantage does it offer to those ready to adopt Web3 and Metaverse technologies?

RE: The virtual 360 degree Tour experience provides rich and interactive aerial and ground panoramic imagery that I believe will excite visitors and planners and help them discover what Los Cabos has to offer. We anticipate that it will help increase leads, bookings and spending at the destination, as the platform allows you to book and reserve tickets and create a travel itinerary prior to arrival.

For those eager to embrace Web3 and Metaverse technologies, the platform offers an easy flow from one geographic location to another and from heaven to earth. There is no other technology that uses this immersive air-to-ground technology and Los Cabos is the first destination in Latin America to implement it.

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TP: Los Cabos is also giving back to travel advisors, as all Los Cabos Certified Specialty Advisors can book client reservations to accumulate points that qualify them for gift cards. How important are the agents to your destiny, and what else are you doing to reward them for their hard work?

RE: Travel consultants and partners are critical to the success of Los Cabos. They offer trusted advice and unique suggestions to many travelers, whether they are new to the destination or more familiar. We work with many advisors to make sure they have the most up-to-date information on Los Cabos properties, events, services, and protocols.

The Los Cabos Specialist platform will have incredible resources, such as videos, maps, images, and even a training course that will give you the opportunity to become certified as a specialist in the most exclusive destination in Mexico. In addition, by becoming Los Cabos specialists, travel advisors and their clients will also obtain exclusive benefits and amenities at Los Cabos hotels.

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