“The goal is to find the best version of this tourist destination,” said Lilzi Orcí Fregoso, executive president of the Los Cabos Hotel Association (AHLC).
The recovery of Los Cabos after the years hardest hit by the coronavirus pandemic in 2020 and 2021 has been left behind. Los Cabos has established itself as one of the essential beach tourist destinations in Mexico; In September alone, a month known as the lowest season in the sector, it preliminarily closed with 46 percent hotel occupancy.
Every September 27, the World Tourism Organization (UNWTO) celebrates World Tourism Day to raise awareness in the international community about the social, cultural, political and economic value that tourism represents, as well as how the sector can contribute to development sustainable tourism destinations.
Solid figures and better occupations
But, how important is tourism for Mexico? Tourism represents 8.7 percent of the Gross Domestic Product (GDP) of the Mexican economy and generates around 4.5 million direct jobs.
Tourism employment represented 8.8 percent of national employment, according to the Working Group of the Specialized Technical Commission of Economic Statistics of the Tourism Sector (CTEEEST).
“Businessmen must look to the destination and not only to the companies. It is a great success for Los Cabos. Thanks to that, today we have good numbers and better jobs, even than the ones we had in 2019. I’m not even talking about the average rate because it’s the best in the country,” says Orcí.
This year became a challenge for the national and local tourism industry. According to data from the Ministry of Tourism of the Government of Mexico (SECTUR), the average monthly arrival of tourists to our country from January to July was 5.2 million visitors. Around 350,000 tourists arrived in Los Cabos monthly, registering an increase of 24 percent compared to the same period in 2019.
Los Cabos Implementing Effective Strategies
These figures released by SECTUR are thanks to the excellent tourism promotion work carried out by the private initiative, in conjunction with the authorities, since without a doubt tourism continues to be the main engine of the state, recognized the hotel representative of Los Cabos.
“We are working on an opening plan where we are committed to security and give confidence to the destination and to those who visit us. We wanted to make them feel like Los Cabos was a second home. And other factors also count, such as the promotion we have done in other countries, the message we send to tourists, which is the work of the Los Cabos Trust and always has effective strategies,” said the president of the Los Cabos Hotel Association. Cabos. .
By 2022, the Secretary of Tourism and Economy of Baja California Sur (Setue) estimates that the tourism industry will leave an income of approximately 60 billion pesos, double what was generated in 2021.
The hotel businesswoman pointed out that the so-called recovery was left behind, since tourism has stabilized thanks to the work carried out in the last two years to provide security and confidence to visitors.
The official said that September would be atypical because the destination reported nine percentage points above. “We have never closed above 50 percent this month. The inertia of the world’s tourists to travel in summer was noted, and before the end of the month the initial closure is 46 percent, which is very good for the season, ”he added.
Orcí reiterated that there has been significant growth and the number of rooms has already exceeded 20,000, so there is more supply, which also goes hand in hand with the occupancy rate. (https://www.travelpulse.com/news/destinations/los-cabos-achieves-strong-tourism-numbers.html)