In the United Arab Emirates alone, the badminton fan base is expected to be 1.2 million.
Metaverse continues to disrupt every consumer-focused sector in the UAE and sports is no exception as two Dubai-based companies, Limoverse and Metasportech, jointly commit to powering the sports metaverse in the nation.
Limoverse, the first comprehensive health and wellness metaverse, is on a mission to empower people to take charge of their health and wellness. Founded by Dr. Sajeev Nair, a serial entrepreneur, peak performance coach, and biohacker, and Adityanarayan, a start-up entrepreneur, Limoverse is creating a global wellness and fitness ecosystem on blockchain using the Web 3 protocol.
The platform connects health/wellness/fitness professionals and institutions from around the world with wellness and fitness seekers. Limoverse provides an opportunity for its partner organizations to build B2C and B2B businesses through smart contracts backed by a BEP20 token called LIMO.
Prajeeth, Dr. Sajeev Nair, Dr. Sathya Menon, and George Jayesh.
Furthermore, Limoverse is implementing 5 different projects through which users are rewarded for various fitness-related activities. The Limoverse app is available on the playstore (waiting for iOS approvals) and already has nearly 75,000 downloads. Limovesre’s first project, called HealthFi, is currently open to the public, where one can earn LIMO tokens by walking, jogging, and running by keeping GPS active on the mobile app. One can enter this program by purchasing a Sneaker NFT and the first drop of 500 NFT was sold within 28 minutes.
Limoverse is in the process of integrating over a hundred wearable brands to measure various health parameters in order to reward people for staying healthy. In its mission to empower people to stay fit, Limoverse identified the potential of sports, driven by communities and fans, and an ideal domain for Web Model 3, as a community is the fabric of the Web3.0
Nair said, “It is imperative to understand that GenZ is a tech-savvy community and lifestyle as a segment has to keep up with consumer demand. We found tremendous potential that can be unlocked through sports that have gained maximum traction post-Covid.”
Limoverse recently teamed up with Metasportech, a DMCC registered metaverse company with an exclusive interest in building a sports metaverse. The brand headed by CEO Dr. Sathya Menon plans to create the world’s first exclusive NFT sports marketplace and also a Sports Metaverse. Other founding partners of Metasportech are George Jayesh, who is the CTO, and Prajeeth, the COO.
Metasportech has already started work on the first Badminton Metaverse, which is expected to go live in February 2023. Metasportech has signed an agreement through its group company, Beyond Boundaries LLC, a Dubai-based sports management company, to create NFT and also Metaverse for Badminton Asia Championships, which is a BWF Super 1000 event. For the first time, the Badminton Asian Championships will be held in Dubai for the next 5 years.
Menon said: “Badminton has more than 900 million fans worldwide, of which more than 700 million are from Asian countries. In the United Arab Emirates alone, the badminton fan base is expected to be 1.2 million.
Metasportech through the badminton metaverse is targeting this huge fan base to create a great global badminton community. This community will be able to play badminton with legendary players in the metaverse. They can buy different NFTs and also be coached by world class players in the badminton metaverse. Additionally, as this becomes a part of Limoverse, they will have access to various health and wellness services and products and will also be rewarded for participating in various fitness activities.”
The Badminton metaverse will be launched at the same time as the Asian Badminton Championships in Dubai, which will be the richest badminton tournament in the world. More than 900 million people involved in badminton around the world are expected to watch the upcoming mega championship in Dubai.