LG ORGANIZES AN IMMERSIVE EVENT TO SHOW OFF A NEW REFRIGERATOR WITH MOODUP TECHNOLOGY

LG Celebrates Innovative New Refrigerator by Partnering with NTS Radio for ‘Mixing Moods’ Party Featuring Live DJs, Curated Vibes and Colorful Cocktails

ENGLEWOOD CLIFFS, New Jersey, September 2, 2022 /PRNewswire/ — LG Electronics (LG) is ready to throw a sophisticated party at Sedan to share the brilliance of its new MoodUP™ technology, unveiled today at IFA 2022. Held in partnership with NTS Radio, a global online radio station and media platform, the event will feature inspiring, mood-driven experiences centered on the latest kitchen innovation from LG. With its revolutionary color-changing LED door panels, LG’s latest refrigerator with MoodUP technology offers unparalleled interior design flexibility and a new way to create a stylish, integrated kitchen.

Bent Notes + Tones, the party will allow guests to soak in the atmosphere and enjoy the different moods and bold colors of the new refrigerator. NTS Radio will provide the music, synchronizing the tone of each track with the changing colors and mood of the LED door panels, while LG serves cocktails that match the different artist-created tones and themes of its innovative refrigerator.

Taking as a reference the creative potential of the new refrigerator with MoodUP technology, the Notes + Tones The event will showcase three different themes: Roots, Island Y Darling mixing color, sound and flavor. ‘Roots’ will feature a mix of warm, natural tones, reggae and jazz, and flavors like whiskey and smoke, while ‘Sky’ will feature bright, bold hues, bright electronics, and hints of rum, mango, and absinthe. A dynamic installation of the refrigerator with MoodUP technology will indicate mood changes throughout the night. As the palette of refrigerators changes, the colors and lighting of the space change, the genres of music in the DJ sets and the flavors in the cocktail menu will also change.

In addition to getting to know the new refrigerator with MoodUP technology and enjoying delicious craft drinks, guests at the event will be able to spend an evening listening to good music, with themed sets programmed by NTS and with talented DJs Eva Geist, mobilegirl, Slim Soledad and Zakia. . Notes + Tones starts on CAN in the afternoon of September 3.

Attendees will also have the opportunity to see how easy it is to change the color or theme of the refrigerator using the LG ThinQ™ app. Plus, they’ll even receive a specially prepared cocktail to match their favorite MoodUP look.

“The new refrigerator with MoodUP technology is a highly evolved appliance that can change color to match users’ moods and enhance the kitchen environment,” he said. Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We are delighted to be collaborating with NTS on this exciting event. They play with a wide spectrum of genres and sounds which made them the perfect partners to showcase the many moods and nuances of the refrigerator with MoodUP technology.”

The new refrigerator with MoodUP technology is on display at the LG exhibition stand (Hall 18, Messe Berlin) during IFA 2022 (September 2-6) in Berlin Germany.

About LG Electronics USA

LG Electronics USA, Inc., headquartered in Englewood Cliffs, NJ, is the North American subsidiary of LG Electronics, Inc., a $63 billion global innovator in technology and manufacturing. In the USA, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, energy solutions and vehicle components. LG is ENERGY STAR 2022® Partner of the Year: Sustained Excellence. The company’s commitment to environmental sustainability and its “Life’s Good” marketing theme encompasses how LG is dedicated to making people happy by exceeding expectations today and tomorrow. www.LG.com.

Media contacts:

LG Electronics USA
JL Lavina
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Devyn Doyle
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LG Electronics SOURCE USA

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