Home»News»OTTplay Awards & Conclave 2022: Kirti Kulhari, Jaideep Ahlawat, Netflix Head India (Series) Tanya Bami discusses the future of OTT at the first Pan-India OTT Awards»
One Nation One OTT Award! The first OTTplay Awards and Conclave, a high-profile event by the Hindustan Times, was held today at the JW Marriott, Juhu, Mumbai. OTTplay is India’s first OTT recommendation and content discovery platform.
Netflix series boss Tanya Bami and prominent actors such as Jaideep Ahlawat and Kirti Kulhari joined the conclave to express their views on the “Future of OTT”.
The conclave began with RJ Ruchi welcoming Avinash Mudaliar. The CEO of OTTplay took the stage and welcomed everyone to the first ever Pan-Idia OTT Awards. He began his insightful speech by talking about how OTT platforms have broken down language barriers and greatly diversified entertainment as well as genres in movies and shows.
After that, the host, Monika Rawal Kukreja, Senior Entertainment Editor at HT City, introduced Kirti, Jaideep and Tanya to the audience and began her round of questions.
Jaideep talked about breaking the notion of the Hindi hero: “I think, being a literature student, that a story should be the hero of the movie. And the story is always the hero, people have started writing stories according to that.” He continued in Hindi and said, “Jo freedom as an actor mujhe milti hai as an actor who writes ko ab pehle milti hai. And the pandemic has to play a big role in this. But as Kriti said, cinema has its own charm.” .
When asked about his views on how recently Bollywood hasn’t gotten any success through its movies, the Paatal Lok actor mentioned, “It’s just a phase, because cinema has its own charm. OTT though. can be streamed as per your convenience. The exposure that has been given to youngsters to watch the content not only from all over India but the world.”
OTT platforms seemed to have played a huge role in helping Kirti find her place in the film industry. “Someone like me, and maybe many others, were getting lost in the middle of all Bollywood. Not knowing where to stand, where to go, what to do, what works for us. And I think OTT is like a breath of fresh air for people like us who have finally had opportunities and been recognized for what we bring to the table,” he said.
Tanya believes that the OTT revolution still seems to be in its early stages. When asked how the advent of digital platforms ushered in a new way of consuming content, he said: “When you say half a decade, it sounds like a long time, because I feel like we just started. Netflix came on the scene and probably ushered in the golden age of content.