Kenya Tourism Board launches marketing campaign in North America

WHY YOU VALUE: To help tourism recover in Kenya, the new large-scale “Real Deal Kenya” marketing campaign, targeting the North American market, will offer special flight and itinerary booking options with seven partner tour operators, suitable for many interests and budgets. different. —Laurie Baratti

The Kenya Tourism Board (KTB) has launched the first phase of a global marketing campaign in its strongest home market: North America.

The campaign, “Real Deal Kenya”, was developed to revitalize Kenya’s tourism industry by highlighting the wildlife, culture and adventure activities available to the global visitor.

According to KTB CEO Dr. Betty Radier, the campaign is in line with the board’s strategy of making Kenya one of Africa’s top tourist destinations.

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“This is not only a very timely and relevant initiative, but also an important part of our strategy to attract visitors from abroad, as we regain our stability from the impact of the Covid-19 pandemic.” she said.

The digital campaign in North America, launched by media buying agency Dalh-Mac Group, travel marketing experts, in partnership with Sojern, using its rich data partnerships to deliver a variety of video content and display banners to audiences actively seeking travel inspiration.

In partnership with Kenya Airways, the campaign offers flight booking options as well as partner travel itineraries to suit different interests and budgets from seven carriers: Africa Answers, African Travel, Audley Travel, GAdventures, Goway, Intrepid, Kensington Tours. Travelers can explore many travel options that allow them to access different facets of Kenyan culture, cuisine, ecotourism, and participate in adventure activities, cultural events, wildlife safaris, and unique family attractions.

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“Kenya Airways is proud to partner with the Kenya Tourism Board,” said Julius Thairu, Kenya Airways Chief Commercial and Customer Service Officer. “As part of this campaign, we have offered customers the benefit of discounted fares on non-stop flights between New York and Nairobi.”

Kenya has posted an upward trajectory in arrivals with the resumption of travel and other tourism businesses. Within the review period (FY2021/22 July-June), Kenya received 1,207,691 visitors, compared to 483,257 in 2019/20, an increase of 149.9%.

Travelers will be directed to the campaign page on Kenya Airways,, where they will be able to access flight booking options and associated travel itineraries.

The Ministry of Tourism and Wildlife projects that international arrivals will recover by up to 75 percent this year, with marketing initiatives implemented on various platforms. “Real Deal Kenya” will be launched in other international markets the rest of 2022.

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FONT: Press release from the Kenya Tourism Board.

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