Jason Blum isM3GAN. Or, at least, he’s dressed as the star of his latest horror movie.
At the Los Angeles premiere of the upcoming Universal Pictures film M3GAN At the TCL Theater in Hollywood on Wednesday night, Blum, 53, donned the costume of the doll from the film while appearing alongside four models of the title character.
To rock the role, the horror producer wore a blonde wig, a khaki dress with a blue and red bow tied around her neck, white tights, and a white and gray striped long-sleeved shirt as she matched the four dolls and he struck a pose worthy of Blumhouse Production’s new villain.
Blum and M3GAN Star Allison Williams also posed for a photo with the doll collection to celebrate the release of the film, in which Williams plays toy company roboticist Gemma, who gives her grieving niece (played by The Haunting of Hill House‘s Violet McGraw) a full-size AI doll prototype named M3GAN after the death of the girl’s parents.
“Get ready, world,” Blum wrote in a Twitter post Wednesday night before the premiere, showing off his M3GAN costume. “Now I’m back.”
The horror producer previously dressed as the character for Blumhouse’s annual Halloween party in October, according to vanity fair.
“Those bags are a little scary,” Blum wrote of her appearance in the costume in Twitter on October 27. “I’m like a #M3GAN 2.0. (40 years later)”
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In the next film, what begins as a friendship between M3GAN and Cady (McGraw) turns terrifying when it quickly becomes apparent that M3GAN is overly protective of her.
“M3GAN is a marvel of artificial intelligence, a lifelike doll programmed to be a child’s best companion and parent’s best ally,” reads the film’s official synopsis. “Designed by the toy company’s brilliant robotics Gemma, M3GAN can listen, watch and learn as she becomes a friend and teacher, playmate and protector, to the child she is attached to.”
The film’s trailer, set to Taylor Swift’s 2019 song “It’s Nice to Have a Friend,” shows the lengths and violent lengths to which M3GAN will go to keep his human partner safe, leading to a confrontation. between her and Gemma, as well as some spooky dance moves from the doll herself.
In addition to Williams and McGraw, M3GAN stars Ronny Chieng, Brian Jordan Alvarez, Jen Van Epps, Lori Dungey, and Stephane Garneau-Monten.
M3GAN is in theaters on January 6, 2023.