India’s leading multiplex chain, INOX Leisure Ltd. (INOX), today announced the launch of its second multiplex in the city of Mysuru at Downtown, located on Bangalore-Nilgiri Road. The new multiplex has four impressively designed auditoriums with a total of 474 seats. INOX now operates 16 multiplexes with 66 screens in the state of Karnataka.
Each of the multiplex’s four screens is drenched in comfort and equipped with best-in-class theater technologies for sound and projection. The four auditoriums are equipped with an advanced laser projection system for sharp images. In addition, the multiplex also offers a great sound experience with Dolby Atmos technology in one of the auditoriums. The immersive atmosphere of the auditoriums complements the vibrant 3D view, which is powered by the Volfoni Smart Crystal Diamond solution.
As an architectural masterpiece located in a highly desirable location in the city, the new multiplex sets a perfect example of encapsulating a remarkable diversity of design while retaining an impressive atmosphere. The design style of this new multiplex has characteristics of contemporary, young and elegant elements. The use of timeless geometric patterns along with the modernist ceiling feature and contemporary décor will resonate well with Mysuru clients. Movie lovers will have a blast in its contemporary interiors while soaking in the carefully curated environment.
The multiplex possesses a number of customer-friendly digital features such as paperless check-ins, touchscreen and QR code ticketing, and interactive food ordering. The show kitchen and food and drink counter would serve a variety of popcorn, sandwiches, nachos, pizzas, and burgers, plus hot and cold drinks. INOX customers will also be able to enjoy these gourmet food options from the comfort of their homes by ordering through food ordering platforms like Swiggy and Zomato.
Commenting on the opening, Mohit Bhargava, Regional Director – South, INOX Leisure Limitedsaid,“We are delighted to open our second multiplex in one of the most famous tourist destinations in South India – Mysuru. With its unrivaled technological advancement, the new multiplex will offer a seamless movie experience to audiences of all age groups, along with offering impeccable snack options. It is our hope that Live Kitchen, coupled with our warm hospitality, will leave moviegoers in awe with their overall movie experience.”