- drive to survive it has created the kind of buzz and surge in in-person attendance that has NASCAR paying attention.
- drive to survive focuses on various F1 drivers and teams, both on and off the track. It’s a formula that seems to resonate with viewers.
- championship race will use the same type of drive to survive playbook focused on the week-to-week lives of drivers and teams.
Since F1 debuted with its “drive to survive” series on Netflix in 2018 few could argue that it helped increase interest in the sport, especially among those in North America. The series has just been renewed for a fourth season and, according to at least one report, attendance at F1 races in America has increased.
The series counts NASCAR drivers among its fans.
“I haven’t finished last season,” reigning NASCAR Cup Series champion Kyle Larson said. “But they do a really good job with him, and it’s definitely increased his fan base a lot.
“We all enjoy watching it and enjoy the drama that they pour into it and it definitely makes their careers seem more exciting.”
drive to survive it has created the kind of buzz and surge in in-person attendance that has NASCAR paying attention.
NASCAR has worked on its own series on a number of occasions: most recently with the six-part docuseries on Netflix.”The race“with Bubba Wallace, and the reality show”life in the fast lane” with Austin Dillon on USA Network.
But both shows focus on a single driver. drive to survive focuses on various F1 drivers and teams, both on and off the track. It’s a formula that seems to resonate with viewers.
“I’d say I’m watching it a little more closely now,” Joey Logano said. “You learn a little more about how their sport works and you really pull back the curtains on not necessarily their personal lives that really matters to me, but it’s how the race team is run and how they do things differently than what we do here at NASCAR. Those things intrigued me, so I think it’s pretty obvious that he was successful, and I think it’s smart for us to look at ways to do the same.”
NASCAR is now adapting the drive to survive formula with a new show on USA Network that will focus on various drivers and teams, including Larson, Logano and Ryan Blaney.
championship race will use the same type of drive to survive playbook focused on the week-to-week lives of drivers and teams, both on and off the track. A lot of the footage has already been shot, and the hosts said the production seems too intrusive, which is a good thing since the show will focus on the Playoffs in the coming weeks.
“They do a really good job of hanging back and staying out of your sight, which is really good,” Larson said. “It allows you to continue to focus on your work, it’s not like you have a camera right on your shoulder, 24/7.”
Larson added that those involved in the production understand what’s going on in the sport and that helps a lot.
“The whole camera crew and producers and so on are racers,” Larson said. “They’ve been doing this for a long time in racing and they understand when you need to do things that don’t need to be in front of the camera and focus with your team.”
Logano has seen the first episode of the show and so far what he has seen is pretty true to what actually happened.
“There are some forms of editing and how they create a character, in a way,” Logano said. “But I wouldn’t say they’re very far from that. I thought it was good.
“They came to my house and shot what I said was okay to shoot and not what I said I didn’t want them to see. The only thing I don’t want them to see is that I don’t want people to know where I live. That’s a security piece. I don’t want that, and they were respectful about it. I said, ‘Here are the things I’m willing to show,’ and we lived our life, and they filmed it. I can’t say that we did anything different than what we normally would. It was good.”
Much of the 10-week series will follow drivers competing for the NASCAR Cup Series championship. But the focus will not be just on the races each week, but also on what happens outside of the races.
“It was life and they filmed it,” Logano said. “It will be fun to see that and how everyone does things differently and how life is different off the race track. Everybody has a different amount of kids or married or not or whatever. Everyone has a different life. It’s kind of fun to watch.”
NASCAR hopes series will resonate with viewers down the road drive to survive has: Showcasing the lives of those in the sport while they are “in the game” and on the sidelines.
“Hopefully people enjoy it,” Ryan Blaney said. “You know, getting to know each other a little more and more or less if we have more information for them about the race, the weekends or more information about us in our personal lives.
And as viewers get to know the drivers better, there’s hope they’ll see them differently.
“I feel like it’s just another level of humanizing us,” Kyle Busch said. “Athletes, pilots, families, things like that from what we do outside of sport. Obviously, there’s a lot to film and a lot of things that happen behind the scenes and things that aren’t on the TV broadcast each and every week.
“To show a little bit of that, obviously there is a story, a great development of lives and situations that are outside of the transmission. I feel like they’re trying to do the best they can and show some of that and get some of those stories out. “
For a polarizing driver like Busch, those who tune in may see a different side of the race.
“I guess humanizing the villain, let’s say,” Busch said with a smile. “I would like to be known for much more than just what is on TV every weekend or not on TV.
“I am a husband, I am a father, I am a runner. And that’s all I’ve ever really known. I’ve grown up doing that. I come from a blue-collar family in Las Vegas where my dad was a Mac Tool guy and didn’t come from much, but obviously I try to instill those same traits in my kids and how we each do what we do. and every week to go to the racecourse. So for me, I would like to think that just, you know, show the human side, humanize myself and what is important to me, not only on the track, but off the track.
What do you think? are you going to look Can NASCAR capture the magic (or at least the audience) of Drive to Survive? Start the discussion in the comments section below.