Thu, Sep 8, 2022 9:30 PM
View I LOVE NY’s weekly fall foliage reports available every Wednesday, beginning September 14, here
Governor Kathy Hochul announced the start of the 2022 fall foliage and travel season in New York State, highlighted by the return of I LOVE NY fall foliage reports and a new broadcast and digital marketing campaign from I LOVE NY to showcase popular fall attractions and activities.
I LOVE NY is also collaborating with the statewide network of heritage tourism destinations on this year’s “Path Through History Weekend,” scheduled for October 8-10, which will feature special events and activations on the rich history and state historic sites.
“From the colorful foliage and unparalleled natural landscapes to the stunning historic sites and unique state parks, there’s nothing like New York in the fall,” Hochul said. “This season, we invite travelers from New York and out of state to plan the perfect fall adventure, whether it’s climbing an Adirondack peak, visiting a Long Island winery, or walking the Buffalo shoreline, and see what’s in store.” our great state. offer.”
Hochul’s team said, “Fall is one of New York’s most popular travel seasons, attracting visitors from around the world who support local businesses while exploring the unique and diverse communities across the state.”
To help travelers and foliage enthusiasts plan a fall getaway, I LOVE NY’s weekly foliage reports air every Wednesday, beginning September 14. They are compiled using the I LOVE NY team’s on-site field observations of more than 85 volunteer leaf spotters throughout the state’s 11 vacation regions. Observers track color changes in their area, detailing the predominant leaf colors, the approximate percentage of change, and how far the color change has progressed relative to maximum conditions.
The reports also include an interactive foliage map, available on the I LOVE NY website, that tracks weekly changes and progression across the state throughout the season. The map includes recommended foliage-viewing locations in each of the state’s vacation regions, plus examples of foliage peaks in a given area and information on popular local and regional attractions. New this year, the interactive foliage map will include an option to filter attractions by category, including food and drink, arts and culture.
Travelers are invited to share their photos of New York’s picturesque foliage on social media using the hashtag #NYLovesFall. Photos submitted to this hashtag have a chance to be featured on the I LOVE NY fall foliage website and official I LOVE NY social media accounts, reaching over 2 million followers. I LOVE NY recently launched a TikTok account to reach additional audiences, complementing their existing accounts on Instagram, Facebook and Twitter.
Hochul’s team said, “Thanks in part to its size and location, New York State traditionally has one of the longest and most colorful foliage seasons in the country. On any given weekend from late September to mid-November, part of the state is likely to experience a spike in foliage. Fall foliage reports and interactive map are available at www.iloveny.com/foliage, or by calling toll-free 800-CALL-NYS (800-225-5697) from anywhere in the US, its territories and Canada”.
Empire State Development President, CEO and Commissioner Hope Knight said, “Tourism is a mainstay of New York’s economy, and fall travel is especially vital for family farms and small businesses, which are the backbone of so many communities across the state. This season offers the perfect opportunity to explore and experience the different regions of New York, each with their own fall festivals, offerings and events that invite and welcome all.”
ESD Vice President and Executive Director of Tourism Ross D. Levi said, “Every year, New York State turns into a haven of fall colors. From our weekly foliage report that tells travelers where colors peak, to interactive maps that help them find attractions and dining experiences, to an updated list of heritage events as part of ‘Path Through History Weekend,’ I LOVE NY is pleased to provide tools to help guests to make the most of one of the longest and most beautiful foliage seasons in the country. From near and far, be a part of it all and discover a fall to fall in love with here in upstate New York.”
I LOVE NY is also launching a new fall marketing campaign to encourage fall travel, including a new 30-second spot that highlights some of the many ways to enjoy the season throughout New York. The ad includes fall favorites for the whole family, such as harvest events at local farms, Halloween attractions, zoos and foliage walks, as well as destinations such as the National Baseball Hall of Fame and Museum in Cooperstown and Central Park. from New York City. The campaign launches today and the announcement can be viewed here.
“Path Through History” will showcase some of the state’s heritage and historical tourist sites. The initiative uses 14 themes to organize more than 700 sites, attractions and locations across the state. The “Path Through History” website includes maps, an easy-to-use list of places organized by theme and region, and an itinerary generator to help plan a trip. More information is available here.
Hochul’s team said, “Visiting in New York State sustains an economic impact of $85.5 billion and generates enough state and local taxes to save every household in the state more than $1,000 a year. Tourism and hospitality is the third largest industry in the state and supports one in 11 private sector jobs.”