Like every August 28, this Sunday is Grandparents’ Day, a date that Mexicans take advantage of to recognize the work of these relatives, who today are more technological than ever.
Although this trend is increasing, the truth is that there is still an interesting gap that must be shortened in markets such as Mexico to guarantee the inclusion of older adults in the field of technology.
In Mexico, around 15.1 million people are over 60 years old (12 percent of the population), but they are the age group that uses the internet the least, with 10.4 percent of all users, according to the National Survey on Availability and Internet use. Information Technologies in Homes.
And it is that for grandparents making use of technology is more than just a hobby. Although it is functional to maintain communication with your loved ones or relive certain memories through on-demand content, it is also a valuable tool to monitor your health, manage your well-being and facilitate some activities that can be difficult with Over the years.
These advantages have been reflected in an increase in the use of certain technologies, a phenomenon in which, although training and inclusion processes are needed, we are also talking about increasingly intuitive resources that are now part of our grandparents’ daily lives. .
Grandparents and technology: 10 facts you should know
In this sense, it is important to recognize some numbers to understand how older adults relate to technology and how the increasingly digital “new generation of grandparents” is taking shape:
- Of the 88.2 million cell phone users in Mexico, only 16 percent are adults 55 and older.
- In Mexico, 37.5 percent of older adults are Internet users.
- People 55 and older are less likely to use the internet (28.2%), social media (17.5%), receive online training or education (15.1%), bank (4.2% ) or buy online (3.6%), compared to other centuries.
- Grandparents use TikTok to challenge the stereotype that they are technophobic.
- This research revealed that challenging age stereotypes (71 percent), reflecting age-related vulnerabilities (18 percent), and showing age discrimination (11 percent) are the topics most discussed by grandparents on the aforementioned social network.
- 35 percent of older adults are currently working for wages.
- Of the Mexican digital buyers, 7 percent correspond to the sector of people over 65 years of age.
- Regarding visits to e-commerce sites, the sector of 55 years or more, represents 9 percent of visits to these pages.
- Every day, on average, three older adults report cyber incidents such as fraud, harassment, extortion, and identity theft.
- The number of older gamers increased 32 percent between 2018 and 2021.