Press releases
11/29/2022
Governor Lamont Announces Connecticut’s ‘Find Your Vibe’ Tourism Campaign Continues Through Winter
LOOK: Find the place of the winter campaign of your environment
(HARTFORD, CT) – Governor Ned Lamont today announced that the Connecticut Office of Tourism is continuing its award-winning “Find Your Vibe” tourism campaign during the winter months by launching a new campaign highlighting the abundant activities and experiences available to visitors in Connecticut during the season.
The “Find Your Vibe” campaign first released in juneexceeding industry benchmarks as well as year-over-year performance for the summer months (June to September 5, 2022), including:
- 205 million paid media impressions, an 80% increase
- 1.5 billion PR impressions
- Visits to out-of-state websites increase 94%
- Number of rooms sold is more than 7 million, an increase of 9.2%
- Short-term rentals, including Airbnb rentals, amounted to 462,000 overnight stays, 8% more
- Total lodging revenue of $1.1 billion: an increase of 11%
“Winter is a special time in Connecticut,” Governor Lamont said. “The state has stunning untouched wilderness that appeals to outdoor enthusiasts seeking both traditional and unexpected experiences, whether it be the charm and relaxing hospitality visitors have come to know in Connecticut or the abundance of winter experiences. like skiing, snowshoeing, ice fishing, and tubing. scattered throughout the state. Those who prefer a more urban environment will also find real energy in our urban communities.”
The success of the tourism campaign, under the direction of Noelle Stevenson, director of the Connecticut Office of Tourism, can be attributed in part to the appearance reflected in its creative marketing. The campaign continues to aggressively increase its impulse market efforts, but the budget also provided new opportunities to expand into new domestic and international destinations.
“This campaign has exceeded all expectations”, stevenson said. “He continues to deliver eye-catching results and speaks to the incredible energy, vibrancy, edginess and diversity on offer in Connecticut. Visitors can kick off the holidays with spectacular Christmas tree lights, dine fireside with dishes inspired by some of our acclaimed, award-winning chefs, or enjoy family and friends around a fire in a vineyard or at one of our cooking stations. ski. If people are looking for something more extreme, there are plenty of winter experiences that provide an adrenaline rush like UTV’s through the snow, ice climbing and snow biking.”
Some of Connecticut’s most popular outdoor winter events include:
- 12th Annual Winterfest in Hartford’s Bushnell Park (November 25, 2022 – January 8, 2023): Free ice skating and carousel rides seven days a week, along with other activities.
- Jumpfest ski jumping competition (February 2023) – This competition in Salisbury includes the Eastern Nationals, Bullseye Under the Lights, Junior Jump, Human Dog Sled Race, Ice Carving and a Snowball.
- Fire and Ice Valentine Ice Sculpture Contest (February 2023) – America’s largest single block ice competition takes place in Putnam and features more than five dozen ice carvings, glowing fire torches, fire shows and more.
Connecticut Tourism Website – ctvisit.com – includes a complete list of events and activities to explore in the state during the season.
The new “Find Your Vibe” winter campaign video ads feature a diverse mix of impressive and exciting experiences from destinations across the state. In addition to the new TV spots, the campaign includes:
- New screens at Grand Central Station and Link NYC screens;
- Inflight video of specific JetBlue flights across the country; Y
- Hyper-targeted small screen video in taxis, gyms and lounges.
“Tourism is at its best when we are able to reach diverse audiences that are curious and new about a destination”, stevenson said. “Tourism in Connecticut has evolved. We know that visitors are more focused on their well-being, having a variety of different experiences than usual and making the most of their time, and this campaign really conveys that.”
- Twitter: @GovNedLamont
- Facebook: Office of Governor Ned Lamont