Governor Kathy Hochul today announced the start of the 2022 fall foliage and travel season in New York State, highlighted by the return of I LOVE NY fall foliage reports and a new broadcast and digital marketing campaign. of I LOVE NY to showcase popular fall activities and attractions. I LOVE NY is also collaborating with the statewide network of heritage tourism destinations on this year’s Path Through History weekend, scheduled for October 8-10, which will feature special events and activations at the city’s rich history and historic sites. of the state.
“From the colorful foliage and unparalleled natural landscapes to the stunning historic sites and unique state parks, there’s nothing like New York in the fall.” Governor Hochul said. “This season, we invite travelers from New York and out of state to plan the perfect fall adventure, whether it’s climbing an Adirondack peak, visiting a Long Island winery or walking the Buffalo boardwalk, and see what our great state has. to offer.”
Fall is one of New York’s most popular travel seasons, attracting visitors from around the world who support local businesses while exploring the unique and diverse communities across the state. To help travelers and foliage enthusiasts plan a fall getaway, I LOVE NY’s weekly foliage reports air every Wednesday, beginning September 14. They are compiled using the I LOVE NY team’s on-site field observations of more than 85 volunteer leaf spotters throughout the state’s 11 vacation regions. Observers track color changes in their area, detailing the predominant leaf colors, the approximate percentage of change, and how far the color change has progressed relative to maximum conditions.
The reports also include an interactive foliage map, available on the I LOVE NY website, that tracks weekly changes and progression across the state throughout the season. The map includes recommended foliage-viewing locations in each of the state’s vacation regions, plus examples of foliage peaks in a given area and information on popular local and regional attractions. New this year, the interactive foliage map will include an option to filter attractions by category, including food and drink and arts and culture.
Travelers are invited to share their photos of New York State’s picturesque foliage on social media using the hashtag #NYLovesFall. Photos submitted to this hashtag have a chance to be featured on the I LOVE NY fall foliage website and official I LOVE NY social media accounts, reaching over two million followers. I LOVE NY recently released a TikTok account to reach additional audiences, complementing their existing accounts on Instagram, Facebook and Twitter.
Thanks in part to its size and location, New York State traditionally has one of the longest and most colorful foliage seasons in the country. On any given weekend from late September to mid-November, part of the state is likely to experience a spike in foliage. Fall foliage reports and interactive map are available at www.iloveny.com/foliage, or by calling toll-free 800-CALL-NYS (800-225-5697) from anywhere in the US, its territories and Canada.
Empire State Development President, CEO and Commissioner Hope Knight said: “Tourism is a mainstay of New York’s economy, and fall travel is especially vital for family farms and small businesses, which are the backbone of so many communities across the state. This season offers the perfect opportunity to explore and experience the different regions of New York, each with their own fall festivals, offerings and events that invite and welcome all.”
Empire State Development Vice President and Executive Director of Tourism Ross D. Levi said: “Each year, New York State becomes a wonderland of fall colors. From our weekly foliage report that tells travelers where the colors peak, to interactive maps that help them find attractions and experiences dining, to an updated list of heritage events as part of Path Through History Weekend, I LOVE NY is pleased to provide tools to help guests make the most of one of the longest and most beautiful foliage seasons in the country. to explorers from near and far to be a part of it all and discover a fall to fall in love with here in upstate New York.”
I LOVE NY is also launching a new fall marketing campaign to encourage fall travel, including a new 30-second spot highlighting some of the many ways to enjoy the season across New York State. The ad includes fall favorites for the whole family, such as harvest events at local farms, Halloween attractions, zoos and foliage walks, as well as destinations such as the National Baseball Hall of Fame and Museum in Cooperstown and Central Park. from New York City. The campaign launches today and the announcement can be viewed here.
Additionally, I LOVE NY will host a Path Through History Weekend from October 8-10 to showcase some of the state’s historic and heritage tourism sites. The Path Through History initiative uses 14 themes to organize more than 700 sites, attractions, and places across the state. The Path Through History website includes maps, an easy-to-use list of locations organized by theme and region, and an itinerary generator to help you plan your trip. More information on the 2022 Path Through History Weekend is available here.
Visitation in New York State sustains an economic impact of $85.5 billion and generates enough state and local taxes to save every household in the state more than $1,000 a year. Tourism and hospitality is the third largest industry in the state and supports one in 11 private sector jobs.
State Senator José M. Serrano said, “Fall in New York is such a beautiful time of year, especially in our state parks and historic sites. With stunning fall foliage colors, there really is no better time to visit our parks and experience the great outdoors. I LOVE NY The Reports of fall foliage are a great way to help visitors connect with nature during this wonderful time of year.”
Assemblyman Daniel J. O’Donnell said: “There’s nothing like the splendor of New York’s fall foliage. The beautiful views and dazzling colors are famous for a reason! Whether you’re a nature lover or a city dweller, I encourage you to experience the beauty of New York and explore the amazing local attractions in every corner of our state.”
Cristyne Nicholas, President of the New York State Tourism Advisory Council, said: “As the famous song goes, ‘Autumn in New York, why does it look so inviting?’ Because Governor Hochul and the I LOVE NY team are launching a fall campaign that encourages travelers to once again experience the most colorful work of art, from the tip of Montauk to the wonder of Niagara Falls, with some haunted headless horsemen and amazing corn mazes throughout the Fall is a major tourist season for New York, so the state’s tourism industry really appreciates these efforts to welcome visitors to the biggest and best technicolor landscape from the country”.
To help plan your next vacation to New York State, visit www.iloveny.com.
About New York State
New York State is a premier vacation destination with world-class attractions, picturesque natural beauty, locally sourced cuisine and a booming craft beverage scene, a variety of accommodations, and iconic festivals and events throughout the year. Its 11 diverse vacation regions boast some of the best beaches in the world; two of America’s three favorite state parks; impressive Niagara Falls; more ski areas than any other state; one of the longest foliage seasons in the country; multiple Halls of Fame; the longest, fastest and tallest zipline in North America; the largest publicly protected area in the contiguous United States; and the longest multi-use trail in the country. Add in the state’s unique museums, historic landmarks, cultural sites, charming small towns, and urban playgrounds, and it’s no wonder travel publications and experts have consistently named New York one of the best getaways. .