Mumbai: Sunny Arora and Neeraj Mishra of Gold Coast Films have announced their latest venture: the 2022 Social Creator of the Year Awards amid the glitz and glamor at the JW Marriott Sahar. Almost more than 200 creators who participated in the awards like Mehak Ghai, Shruti Sinha, Rajvee Gandhi, Zinie Sanghavi and many more were present at the do. They were hailed by eminent celebrities like Devoleena Bhattacharjee. Aneri Vajani, Divya Agarwal, Harsh Rajput, Shivin Narang & Sonali Kukreja, Srishty Rode, Vishal Singh, Arti Singh and others present for the spectacular launch.
An eclectic mix of many more celebrities including Jay Soni, Sanam & Abigail, Pooja Gor, Kishwer Merchant, Arshi Khan, Vahbiz Dorabjee, Gia Manek, Lekha Prajapati, Reena Aggarwal, Tanya & Kritika Sharma, Ankit Bathla, Aparna Dixit and Sushant Digvikar among others were on hand to cheer on both Sunny and Neeraj for their new baby – the SCY Awards. Devoleena Bhattacharjee stole all the limelight from her with her first appearance after her wedding to her husband Shanawaz Shaikh. The creators seemed very excited about the announcement of a large-scale awards program dedicated to them. Most of them were also seen live and making the event a great virtual success.
Gold Coast Films (GCF) is known for curating exclusive and engaging travel content for various streaming platforms. The Media Company believes that in this digital age where the creator ecosystem is at its peak, brands now trust creators more than their other marketing verticals. Since consumers have easy access to the Internet, the results are visible, measurable, and have a very long lifespan. Social Creator of the Year (SCY) is another first, an awards program to recognize and honor these content creators from different genres.
Neeraj Mishra, Co-Founder of Gold Coast Films, elaborates on the awards and shares: “GCF has been working with tourism boards at the Indian Outbound Market for a few years and has run several successful campaigns. SCY was born when we could feel the gap. No awards show is solely dedicated to creators, not on this scale. We look forward to hosting this grand awards extravaganza in international venues each year and for our debut season we have partnered with Cinnamon Group of Hotels, Sri Lanka. Sri Lanka is a beautiful country and we will surely be able to generate fascinating content in this island nation.”
The first season of the SCY Awards will take place in exotic locations in Sri Lanka over a period of 4 days starting on March 1, 2023. Sri Lanka becomes the perfect location to host the awards as it has so much to to offer. From beautiful beaches to picturesque cities, serene greenery and exotic landscapes, accompanied by the incredible hospitality for which the country is known.
SCY has partnered with the Cinnamon Group of Hotels. The Cinnamon group boasts of owning some of the most Instagrammable hotels in the world and therefore makes a suitable choice to host the awards. With mini events like Sundowner Pool Party, Yacht Party, etc. to be held at Cinnamon Bentota and Cinnamon Grand Colombo. The final awards will take place at Cinnamon Lakeside Colombo on March 3, 2023.
SCY has also partnered with SriLankan Airlines as their “Airline Partner”. SriLankan Airlines is known for its luxury services, flight comfort and direct accessibility from major Indian cities to Sri Lanka.
Saminda Perera, Marketing Director of SriLankan Airlines Ltd adds: “As a national carrier, SriLankan Airlines has been at the forefront of promoting the destination – Sri Lanka, in its largest market, India, through many content creator initiatives. . As the leading destination promoter, we strongly believe in the impact and effectiveness of authentic travel content, inspiring travelers to explore and rediscover the charm of Sri Lanka. We are pleased to be the partner airline of the prestigious Social Creator of the Year Awards, which will take place in Sri Lanka next year. The airline has a strong presence in India with convenient connectivity from nine major cities to Colombo and beyond. We take this opportunity to wish the organizing team all the best and look forward to an exciting event.”
Creators will be nominated in various award categories such as travel, beauty, entertainment, fashion, comics, lifestyle, dance, gadgets, finance, etc. Nominations begin in January and the jury panel will select the winners in mid-February 2023.