Free, Family-Friendly Festival Announced Ahead of Kickoff PBR Cowboy Days September 9-11 in Winston-Salem, North Carolina

By: Kacie Albert

WINSTON-SALEM, North Carolina – Ahead of the team’s debut in its hometown PBR (Professional Bull Riders) Cowboy Days Sept. 9-11, the Carolina Cowboys today announced a three-day fan festival at the Winston-Salem Fairgrounds, featuring racing activations, musical performances , cowboy church, local vendors and more.

The Cowboys, the newest professional sports team to conquer the Carolinas, are one of eight founding franchises in the groundbreaking PBR Team Series. During the regular season, the founding teams will compete in five-on-five games, with a 10-event regular season leading up to a national championship to be decided in a double-elimination playoff tournament in November in Las Vegas.

While each day of the PBR Cowboy Days fan festival will feature unique programming, festival-goers will be able to take part in daily musical styles from DJ Big Pop, try to beat the pros in a Richard Childress Racing simulator, attempt a bull mechanic, dine at some of the area’s best food trucks, and mingle with vendors like Bobcat, Planet Fitness, Childress Vineyards, Martinsville Speedway, and more.

The Cowboy Days fan festival will kick off at 4:00 p.m. on Friday, September 9, with programming featuring a race day theme in tribute to Carolina Cowboys team operator Richard Childress Racing .

At 5:15 pm, one of the race team’s experienced pit crews will give festival attendees a demonstration of how to stop a race car, with a meet and greet with the best talent in motorsports starting at 5:25 pm In addition to the demo’s NASCAR pit crew, Carolina Cowboys operator richard children (5:45 p.m.) and 2018 Daytona 500 Champion and Cowboys General Manager austin dillon (5:35 pm) will also headline the meet and greet, along with racing legends Mike Dillon Jerry Hailey Chocolate Myers and more.

Friday night’s fan festival will culminate with a performance by cody webb at 6:00 p.m. in the Tractor Supply Co. broadcast trailer.

Singer-songwriter-musician Webb has played hundreds of dates across the country, showcasing his high-pitched voice and distinctive guitar skills on songs like his popular 2019 single “Jon Boat.” This summer anthem has been streamed over 1.5 million times and the music video has over 2.5 million views.

The South Carolina native and Lake Murray ambassador was the featured artist in the 2019 NFL Draft intro narrated by Dolly Parton. Webb has sung the National Anthem at Dodgers Stadium and Bank Of America Stadium, and has opened for numerous bands, including Morgan Wallen, Sam Hunt, Riley Green, Easton Corbin, Charlie Daniels, LoCash, Cole Swindell, and more. The songwriter plans to release seven new songs in late 2021-2022 through Vere Music Co.

The Carolina Days fan festival will continue on Saturday, August 10 at 2:00 p.m.

Saturday’s main lineup will feature a classic car show hosted by American stock car racing personality and longtime Richard Childress Racing staffer, Myers.

On display will be a variety of classic and historic cars from the Richard Childress Museum of Racing.

Starting at 4:15 p.m., fans will be able to meet members of the Carolina Cowboys, followed by a Q&A with Childress in the Tractor Supply Co. broadcast trailer at 4:45 p.m. Head Coach Jerome Davis and Deputy General Manager Tiffany Davis The meet and greet will begin at 4:15 pm, followed by mason taylor Y bodreaux campbell at 16:25 and Daylon Oath Y Cooper Davis at 16:35

After the conversation with Childress, Elvie Shane will go on stage at 5:00 p.m. to mark Saturday’s programming.

Shane’s new single “County Roads” is now officially available on country radio and was one of the most added songs on country radio since its release. Co-written by Shane with Dan Couch and Oscar Charles, the new single is full of untamed energy, flying like an unguided missile of passion for “County Roads” and paints a picture of Shane’s early days in Grayson County, KY. Shane just celebrated several milestones with his hit single “My Boy,” which topped the charts on country radio and was certified GOLD by the RIAA. “My Boy” is taken from Shane’s recently released debut album BACKSLIDER. Shane co-wrote the set that embodies the crunchy hooks of classic rock, the nostalgia of country music, and the emotional electricity of gospel and R&B. Critics have praised the cohesive set with the album landing on 2021 “Best Of” lists, which include billboard, rolling stone Y Nashville scene.

Shane’s image-based lyrics and storytelling ability led him to sign with UTA and he has since opened for Jason Aldean, Toby Keith, Brothers Osborne Brett Young and Lady A to name a few. Shane also just wrapped up a stint opening for Brooks & Dunn on their 2021 Reboot Tour.

The final day for the PBR Carolina Cowboy Days fan fest will begin on Sunday, September 11 starting at 10:00 am

Cowboy Church will kick off at 11:00 a.m. in the Tractor Supply Co. broadcast trailer, directed by Robby Dilmorewhile featuring testimonials from bull riders and comments from Childress.

Known as the Christian Car Guy, Dilmore began working in dealerships in 1971, rising from car washes to service, parts and sales, before eventually becoming a master dealer for a Chrysler Dodge Jeep store in 1998, where he was when God helped him. I call. to start The Christian Car Guy Radio Show in January 2006.

Today, the Christian Car Guy radio show is syndicated nationally on more than 100 radio stations in 26 states with live streaming on the Internet and podcasts available on iTunes and more than 30 other outlets.

Across his platforms, Dilmore provides godly advice on everything from gas-saving tips to how to be “a four-stroke Christian.”

Bull riding action for the 2022 PBR Team Series Cowboy Days at LJVM Coliseum begins at 7:45 p.m. ET on Friday, September 9, 6:45 p.m. ET on Saturday, September 10, and 1:45 p.m. p. 11, hours subject to change.

Tickets for the event are on sale now and start at $20, excluding taxes and fees. Tickets can be purchased online at and, at the LJVM Coliseum Box Office, or by calling PBR Customer Service at 1-800-732-1727

Three-day ticket packages will also be available, offering fans up to 25% off select price levels.

For more information on the Carolina Cowboys, visit, carolina jeans on Facebook, @carolinacowboyspbr on Instagram, or @CARCowboysPBR On twitter.

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