Filmland Spirits movie-inspired whiskey company debuts

Spirits of Filmland

Filmland Spirits has debuted three American whiskeys. (Photo: Filmland Spirits)

A new brand of American whiskey was announced to the world on Thursday and it comes with a cinematic twist: Filmland Spirits describes its approach to making whiskey as “very much like making a movie”.

The brand’s creative team begins with a vision of an original retro B-Movie concept, fleshes it out with a script, and then designs a movie poster, which becomes the front label of each whiskey. The story is shown on the back label, which provides a synopsis and introduces the main characters. Excerpts from the script, storyboards, and an animated trailer can be found on the Filmland website.

“After a lifetime of mixing passions for storytelling, filmmaking and whiskey, we are delighted to invite everyone to the premiere of Filmland Spirits,” Filmland Spirits CEO Troy Bolotnick said in a press release. “I am incredibly proud of the team we have assembled and all the creativity and skill that has resulted in our award-winning bourbons and rye. They are delicious and fun, outrageous and unique and I can’t wait for our audience of customers to turn off the lights, grab a bottle and enjoy the show!”

Filmland says its spirits come from all over the United States and are blended, finished and bottled in Kentucky.

Prior to its release, California-based Filmland competed in the 2022 San Francisco World Spirits Competition and took home two gold medals, one for its small-batch straight bourbon and concentrated in barrel: Moonlight Mayhem! Extended Cut,” and another for its small-batch straight rye whiskey, “Ryes of the Robots.” The brand’s small-batch straight bourbon: “Moonlight Mayhem!” – won a silver medal.

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“Chaos in the Moonlight!” comes with a suggested retail price of $54.99, while “Moonlight Mayhem! Extended Cut” sells for $79.99 and “Ryes of the Robots” for $59.99.

The Filmland range will be available at select liquor stores in California and Kentucky and online through the brand’s website and select e-commerce retailers. The spirits are available for shipment to “a large number of states,” according to the press release. The pre-sale of the expressions began on Thursday.

Filmland Spirits Tasting Notes, via Brand

“Chaos in the Moonlight!” Bourbon

ABV: 47%
Nose: cherry, citrus
Taste: vanilla, caramel
To finalize: Toffee, toasted oak

‘Chaos in the moonlight! Extended cut barrel bourbon

ABV: 57.5%
Nose: cherry, chocolate
Taste: Cherry, chocolate, creamy mouthfeel
To finalize: Cocoa, leather and apple wood

Rye whiskey ‘Ryes of the Robots’

ABV: 47%
Nose: Spicy notes of cinnamon and cloves
Taste: mint and pepper
To finalize: Long, chocolatey with subtle touches of oak.

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