Etiqa Philippines Leverages Technology for Unified Insurance Solutions

More concerned with their health and protection, Filipinos now want faster, more efficient on-demand service when they need to seek care and take advantage of the benefits of their insurance plans.

Through improved technology, the Etiqa Smile PH 3.0 app makes the insurance process faster and the experience better.

Recognizing these heightened customer concerns, Etiqa Philippines recently relaunched an enhanced version 3.0 of the Smile PH app, where planholders can access information and services for life and health insurance products wherever and whenever needed.

Smile PH 3.0 is a unified omnichannel application from the nation’s leading InsureTech company.

It integrates common core functions such as inquiries, profile customization, and contact data updating with highly specific transactional processes to provide Etiqa customers with a more seamless user experience.

Specifically, individual life insurance customers can now manage their insurance plans, view transaction history, request an electronic policy, and check fund values ​​through the app.

Meanwhile, for Group Health Insurance customers, the app helps facilitate patient access to its extensive medical network of 30,000 physicians and 1,600 accredited hospitals and clinics across the country. It also makes the medical reimbursement claim submission process 50% faster.

In addition, customers can easily consult their coverage and that of their dependents, in addition to requesting letters of guarantee.

“Giving customers the power to see and take advantage of their insurance benefits is essential,” said Ariel Meneses, senior vice president and chief operating officer and service excellence.

“Through the Smile PH 3.0 unified application, which can be easily downloaded from the Google Play Store and App Store, they can quickly and quickly take advantage of our services,” he added.

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The shift towards an omnichannel customer service model aims to make Etiqa more responsive, allowing its customers to connect directly with the organization through an integrated platform, hotline, email, chatbot, messaging apps and social media channels.

“Our unified Smile PH 3.0 app ensures that we can help our clients, both for group health insurance and individual life insurance, at every step of the process. This is our way of nurturing our relationships with them,” said Rico Bautista, President and CEO of Etiqa Philippine, who believes leveraging technology can accelerate insurance market penetration and insurance industry growth, in parallel .

Moving further towards digitization, Etiqa also provides financial advisors with the training, systems and devices to make the process more seamless for clients from the moment insurance solutions are introduced to them. Financial advisors can now use Etiqa Sales Evolution (EaSE), which aims to provide a seamless digital customer experience and enables easy access and convenience for both financial advisors and clients. With EaSE, financial advisors can interact with their clients freely and quickly, while clients can communicate with their advisors conveniently.

“Gone are the days of overwhelming the customer with pages of printed forms. Your time is valuable, and with the pandemic, we also need to quickly adapt to remote selling, which has become the new normal. Without a doubt, the pandemic has recalibrated the way we work, putting digital solutions in the spotlight. At this time, we are accelerating our efforts towards paperless and seamless electronic data interchange to maintain and improve business productivity during this time,” said Mars Dailo, Director of Retail Insurance at Etiqa Philippines.

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“Our customers inspire us to transform the ways we serve them better, and the only way to do that is to embrace the power of technology in all facets of our operations,” he added.

To learn more about these unified insurance solutions, visit

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