Ending its brand journey with a new generation project, Espressolab has opened of Europe largest coffee experience center called Espressolab Roastery with an investment of €5 million.
ISTANBUL, October 7, 2022 /PRNewswire/ — 100% Local Coffee Brand EspressoLab takes its brand journey to the global arena with its new investments and brings together of Europe largest coffee experience center, Espressolab Roastery, with coffee lovers. Espressolab Toaster, was built converting of Turkey first cardboard factory with an area of 6 thousand square meters located in Istanbul Merter and is Espressolab’s 100th store in Turkey. Espressolab Roastery has areas with different concepts including coffee roasting center, coffee shop, cocktail bar, bakery, workshop station, conference room, mini greenhouse area, co-working spaces. Espressolab Roastery received its first guests when launching in Sunday, September 11, 2022, and an exciting event on the future of the coffee experience.
This center intends to create employment for 200 people in a first step. Instead of a classic coffee service, it offers a unique coffee experience environment in Turkey with quality coffee experience, theoretical and practical information about coffee, concerts, workshops and art events.
“Espressolab Roastery shows the current coffee market in Turkey”
Manager of Marketing and Corporate Communication of Espressolab ersin kefeli emphasized that Espressolab Roastery it will be a center of coffee experience that coffee lovers from all over the world will want to visit, adding: “We have been working hard to bring quality coffee to all coffee lovers in the world since the first day we established ourselves as Espressolab. In In this direction, our main objective is to reveal a value with the history of a coffee bean in all these processes, from the coffee bean to the cup, and to provide a sustainable and quality coffee experience in all processes, from the farmer who produces the grain to the barista preparing the coffee.At this point, Espressolab Roastery It is a very significant project in terms of bringing our story that we want to tell more people with these purposes. We have built of Europe largest coffee experience center. This is also a good opportunity to see how the growing coffee market in Turkey it is too.”
Investor interest will increase with Espressolab Roastery
Espressolab, which continues to grow with investments in franchises in Turkey and abroad, aims to increase the interest of investors with Espressolab Roastery. By continuing to invest continuously in 2022, the company services 165 stores around the world. Espressolab continues to serve 11 countries around the world by increasing its coffee roasting capacity to 35 tons per month with Espressolab Roastery. According to research carried out by the GermanyFoodService based in Europe and middle East magazine, the company ranks second in of Europe fastest growing coffee brands with a growth of 64.2%. Except Turkey; Investments for stores in Germany, Cyprus, Portugal, Egypt, MoroccoPalestine, Iraq, Dubai, Qatar, Jordan Y South Africa To follow.