Disney+ drives subscription TV audience growth in New Zealand over the past year

Despite most pandemic restrictions being relaxed, total subscription TV audience in New Zealand rose 3.4% from a year earlier to 2,954,000, an increase of 99,000.

Disney+ is the standout performer over the past year and is now watched by 1,246,000 people in an average of four weeks, a whopping increase of 481,000 (+62.8%) from the previous year.

However, despite the excellent growth of Disney+, it is Netflix that remains by far the most popular service and is now watched by 2,256,000 people in an average of four weeks, an increase of 102,000 (+4.7 %) Over the previous year.

Sky is in clear second place with 1,386,000 viewers, 5,000 (+0.4%) more than a year ago. Sky’s total figure includes long-running Sky TV, the newer streaming service Neon, and the streaming service Sky Sport Now (previously known as FAN PASS), which now has more than 210,000 viewers.

Also growing rapidly over the past year is Amazon Prime Video, which now has 460,000 viewers, an increase of 166,000 (+56.6%) in the June 2021 quarter.

There are 629,000 New Zealanders now watching one of many other services including Spark Sport, Apple TV+, YouTube Premium, Vodafone TV, Google Play and Tubi. The audience of these services increased by 57,000 (+10.1%) during the last year.

This new pay TV data is derived from the Roy Morgan Single Source survey, derived from in-depth interviews with more than six thousand New Zealanders each year.

Number of New Zealanders who watch subscription television (SVOD/ Pay TV)

Font: Roy Morgan Single source New Zealand, April – June 2021, n= 1,666. April – June 2022, n= 1,656. Base: New Zealanders over the age of 14.

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Roy Morgan CEO Michele Levine says Disney+ has been the big winner in the New Zealand subscription TV market over the past year, growing its audience by more than 60% to more than 1.2 million viewers. even though most pandemic-related restrictions were relaxed:

“The most recent data from Roy Morgan shows that more than 2.9 million New Zealanders (71% of the population) now watch subscription TV for an average of four weeks. This represents a 3.4% increase in viewers from the previous year, but more importantly, there was growth across a variety of services.

“Disney+ has been an outstanding performer since its launch in late 2019. Disney+ subscriptions grew rapidly during the pandemic and growth has continued with the service now attracting an audience of 1,246,000, an increase of 481,000 (+ 62.8%) in one year. behind.

“Amazon Prime Video has been on the market for almost six years, but the onset of the pandemic and a renewed push for quality programming have seen its viewership grow rapidly in the last two years. Viewership increased by 166,000 (+56.6%) to 460,000 over the last year.

“However, despite market-leading growth for both Disney+ and Amazon Prime Video, it is Netflix that retains a clear lead attracting by far the largest audience. Netflix is ​​watched by more than 2.2 million New Zealanders, an increase of 102,000 (+4.7%) from the previous year.

“Sky broadcaster, founded 35 years ago in 1987, is also in a strong position. Sky includes under its Sky TV banner, the sports streaming service Sky Sport Now (formerly FAN PASS) and the streaming service Neon. Through these different services, Sky now attracts an audience of 1,386,000 viewers, around one in three New Zealanders.

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