Cub Foods brings Afresh’s AI-powered fresh food technology to more stores

Diving summary:

  • Cub Foods is implementing predictive fresh food ordering technology from Afresh Technologies in its corporate supermarket fleet, according to a Thursday. Press release.
  • The Minnesota-based retailer opted to step up use of the AI-based platform after a Try at select stores that led to a “profound reduction in food waste,” according to the announcement.
  • The launch is part of a rapid expansion by Afresh, which expects to have its Fresh Operating System in about 2,500 grocery stores by the end of 2022, up from 200 at the beginning of the year, said Matt Schwartz, CEO and co-founder of the startup. March

Diving information:

Supermarket chains have shown especially strong interest in Afresh’s technology as the grocery industry grapples with persistent inflation and supply chain issues, Schwartz said in an interview.

Like other shopkeepers who have signed with Afreshincluding Albertsons, WinCo Foods and by Heinen, Cub is using technology to increase its ability to keep its assortment fresh, improve efficiency and reduce waste. Workers use tablets to order products through Afresh’s cloud-based system, which is designed to help merchants balance the flow of products to their stores with customer demand and other factors, such as schedules. delivery and environmental conditions.

“Companies react to incentives, and the incentive is to make a profit at the end of the day. And so finding ways to align profit with impact is the best we can do to get them to take action on it,” Schwartz said.

Afresh has made a number of improvements to its system over the past year, including the ability to account for erratic truck schedules and adjust for changes in product package sizes, according to Schwartz.

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Schwartz said Afresh is now adding new stores to its portfolio at a rate of around 100 a week. He declined to provide revenue figures for the company, which he said has more than 150 employees, or indicate whether it is profitable.

Afresh, which was founded in 2017 and has said it hopes to have a presence in 10% of grocery stores in the United States by the end of 2022, it is on track to have its technology in more than 2,300 Albertsons stores by the end of the year, Schwartz said.

Recently raised $115 million of investors, and Schwartz He said he believes the company is well-positioned to continue expanding even as other tech startups face fundraising challenges. “We see a huge growth opportunity in front of us. So we don’t plan to slow down,” he said.

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