Consultation begins on revamping Notts visitor economy

Consultation begins on revamping Notts visitor economy

Robin Hood in Sherwood Forest

Thousands of visitor attractions, local businesses and vendors in Nottinghamshire are urged to have their say on the future of the county’s important visitor economy.

An online consultation led by Nottinghamshire County Council to update our visitor economy strategy starts today (Monday 5th September) and ends on Friday 14th October.

The visitor economy includes traditional tourism, but also encompasses everything related to the supply chain that attracts visitors to Nottinghamshire, including construction, agriculture and sport, and the infrastructure that supports it.

The purpose of creating a revamped visitor economy strategy is to help relaunch the sector as we learn to live with Covid-19 and reflect on how the pandemic and current cost of living have changed the way people spend their time. free.

Councilor Keith Girling, a member of the county council’s economic development and asset management cabinet, said: “I urge attractions, businesses, supply chain sectors and our council partners to participate in this online consultation. about the future of our visitor economy in Nottinghamshire.

“Before the pandemic, the visitor economy was one of the UK’s fastest growing industries, generating billions in GDP a year and employing over two million people, but it has become one of the fastest growing sectors. affected.

“The time has come to re-examine how we can bounce back and make the most of our county’s unique selling points, rich history and natural environment for our visitors and the businesses and organizations that serve them.”

The revamped visitor economy strategy builds on five key areas that the county council will build on to increase visitation and visitor economy-related spending as part of the council’s overall goal of returning to pre- the pandemic by 2025.

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The revised document also sets out what we believe are the key Nottinghamshire themes that make the county a unique place to visit, including making the most of our global brand of Robin Hood and Sherwood Forest, our spirit of free thinking, our sporting prowess and our natural wealth. and made history.

Councilor Girling commented: “We have worked hard to clearly state our unique goals, ambitions and themes, so that all the organizations taking part in the consultation can see where they fit into the bigger picture.

“We want to hear from those at the heart of Nottinghamshire’s tourism industry, from larger attractions and businesses for the visitor economy to volunteering at small museums or if you have your own Bed and Breakfast.

“We are determined to boost our visitor economy, overcoming the challenges it faced during the darkest days of the pandemic.

“A renewed visitor economy strategy will achieve this and deliver on our commitment as part of our ten-year Nottinghamshire plan to strengthen businesses, create better quality jobs and make our county a place where people love to live, work and visit”.

To take part in the visitor economy strategy consultation, please visit the Nottinghamshire Visitor Economy Strategy Feedback Survey – Nottinghamshire County Council – Citizen Space and answer the nine questions.

Kirsty Edwards, Contracts Manager at Parkwood Leisure, who manages Rufford Abbey Country Park in Ollerton, urges companies to participate in the consultation.

“This is a crucial consultation as we look to reshape and revitalize our vital visitor economy in Nottinghamshire in the coming years.

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“In our role of managing Rufford Abbey Country Park, we are particularly interested in the topic of ‘history and heritage’ and how we can make the most of our fascinating past for visitors,” he said.

Kirsty added: “We will participate in the consultation, provide constructive feedback and encourage other companies to do the same.”


Photo Credit: Colin Wilkinson

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