September 9, 2022 Central Pattana and Klook sign a memorandum of understanding to boost inbound tourism in Thailand
- Central Pattana and Klook join hands in first integrated retail and travel marketing partnership to drive travel recovery in Thailand
- Central Pattana to Leverage Klook’s Digital Capabilities and Strong International User Base to Increase Tourist Influx and Boost Retail Spending
Central Pattana plc, Thailand’s leading retail mixed-use real estate developer and operator of central shopping malls, residential and office buildings and hotels across the country, and Klook, a leading travel and leisure e-commerce platform, have signed a Memorandum of Understanding (MoU) to boost incoming tourism to Thailand. This partnership builds on the strengths of Central Pattana’s leading retail presence, encompassing more than 37 malls in Thailand’s most popular destinations (19 branches located in 15 provinces), in both major and minor cities. And Klook’s digital reach and global user base, to position Thailand as the destination of choice for travelers from key Asian markets, including Singapore, India, Malaysia and Vietnam.
First travel platform and retail partnership in Thailand
“We are excited to be the first travel and leisure e-commerce platform to partner with Central Pattana in an integrated marketing campaign to drive tourist arrivals and increase spending in Thailand,” said Marcus Yong, Vice President of Global Marketing at Klook. . “This partnership allows us to build on our respective strengths and innovate offerings that blend travel and retail to help build traveler confidence and drive the recovery.”
The partnership, which begins in October 2022, will include a variety of digital marketing initiatives and online and offline (O2O) campaigns to increase Thailand’s tourism businesses’ visibility and exposure to international markets. The two companies aim to establish a presence throughout the traveler buying process, from inspiration and discovery to booking and travel, and position Thailand as a premier destination for global travelers.
Klook will also collaborate with Centara Hotels & Resorts, the leading hotel chain based in Thailand, to provide customers with specially curated offers and seamless accommodation booking experiences.
Driving the next stage of Thailand’s travel recovery
“Central Pattana and Klook share a common goal of reviving Thailand’s tourism industry. This partnership will allow Central Pattana to leverage Klook’s digital capabilities, strong user base and presence in multiple markets to capture new audiences. We look forward to working closely colaboration with
Klook to create joint offers that attract and help us welcome more tourists to Thailand by launching exclusive promotions for foreign customers: Get a free Starbucks e-voucher worth 100 baht when you spend 2,000 baht, a discount code Free KLOOK worth 200 baht when you spend 2,000 baht on purchases in Central Ayutthaya or 2,500 baht in centralwOrld and Central Phuket. Organize ‘Day Tour Pick Up & Drop Off’ area for international tourists in both centralwOrld and Central Ayutthaya, as well as KLOOK Downtown Service Counter in centralwOrld, the first one-stop tour service in Bangkok.” Dr. Nattakit Tangpoonsinthana, Executive Vice President
Chairman of Marketing of Central Pattana plc.
According to Klook data, Thailand has seen a formidable uptick since early 2022. In addition to a steady rise in bookings in well-known cities like Bangkok and Phuket, Klook is also seeing strong demand for car rentals in Thailand, suggesting that travelers go beyond the usual hotspots and explore untouched areas like Chiang Rai and Pang-Nga.
“At Klook, we are working hard to support and drive the next stage of Thailand’s travel recovery, in which tourists will not only resume their favorite pre-pandemic activities, such as eating local dishes and shopping, but also will expand to discover more of what Thailand has to offer,” Yong added.
Klook is the leading travel and leisure e-commerce platform for anytime, anywhere experiences and services. We select the most joyful experiences so that users can satisfy their endless curiosity for adventure and experiences at home and around the world. With our website and app, users can experience a world of joy, from attractions, tours, to local transportation and hotels. Founded in 2014, we are here to inspire and enable more moments of joy through more than 490,000 activities in more than 1,000 destinations.
About downtown Pattana
Central Pattana Public Company Limited is Thailand’s number 1 company in sustainable real estate development and developer of Central shopping malls, residential projects, office buildings and hotels throughout Thailand with the focus of mixed-use development targeting retail.
The company aims to move towards a new future with the brand purpose “Imagining better futures for all” to create and develop quality places with care for people, the community and the environment, while boosting the economy and the country. .
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