After Apple’s iPhone 14 launch event, some things to consider

Apple today confirmed most of the speculation leading up to the event when it unveiled its iPhone 14 range (with only Pro models equipped with a new A16 chip), a range of three Apple Watch models, and the new AirPods Pro. wonder: This was primarily a consumer-focused event with business considerations few and far between.

But here are some ideas I picked up.

Satellite connectivity for iPhone

Are there any business consequences of Apple’s decision to enable satellite connectivity for the iPhone? There could be.

One part of the equation here is that Apple is essentially saying that it doesn’t believe connectivity is truly universal, and it means that the company (or its partners) may consider offering connectivity to users in remote areas with opportunities at sea and connectivity is possible. even in harsh environments. For commercial users in the maritime, emergency recovery or exploration sector, it means that iPhones can be considered essential emergency equipment.

Reading between the lines, two years from now there may be more meaning to the deal. That’s because Apple says it will offer Emergency SOS via satellite as a free feature for the next two years. What happens after that? And how far could the feature be extended? It seems that this feature is powered by GlobalStar. (Call me old-fashioned, but the revelation that Apple will pay 95% of GlobalStar’s approved capital expenditures related to the service also piqued my interest.)

aim high aim low

One Business-101 lesson from the event could be what Apple has done with the Apple Watch, where it has simultaneously lowered the cost of entry with a new, lower-cost Apple Watch SE, while raising the aspiration point with the Apple Watch. Ultra. The new SE absolutely satisfies the needs answered by most of Apple’s previous portable devices. And while improving the standard model with features (like new temperature sensors) that inherently appeal to 50% of humanity, the company also introduced a new aspirational device; In a classic twist on marketing savvy, the $799 Apple Watch Ultra gives users a glimpse of something they didn’t know they wanted in the first place.

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